ANA/AEF Digital Marketing @ Loyola Quinlan School of Business (Members Only Conference)

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Digital media is a huge part of consumers' daily lives. But with so much information out there, how can you be sure your brand’s message is seen, relevant and timely?

Hear from leading client-side marketers as they present case studies and lessons learned in the digital marketing. Topics covered will include the social listening, social media and how technology, people and commerce intersect in today’s digital environment.

This complimentary ANA members-only conference, hosted by Loyola University College is crucial for any marketer seeking to navigate their brand through this ever-changing and transformative media landscape.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, October 30, 2018
8:00am Breakfast

Wintrust Hall Foyer (9th Floor)
9:00am Opening Remarks

Wintrust Hall (9th Floor)
9:10am

MOVING WITH GREATER SPEED AND AGILITY WITH SOCIAL DATA

At McDonald’s, we want to offer our customers more of they want and the experience they deserve.  That means listening to our consumers more, through social.   Our social media management spans Marketing, e-Care and Listening & Measurement functions.  We focus on social data that matter to the business, which requires advanced technology, processes that link social with other data touchpoints, and strong partnership across Digital and Insights teams.

Jola Oliver
Director, Global Social Media Listening and Measurement McDonald's Corporation
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9:55am

HOW HEINZ MAYOCHUP DIVIDED THE INTERNET

“How KraftHeinz leveraged agile social listening and Twitter to drive a huge surge in brand conversation and ultimately launch not one, but two new products.  Can anyone say… Heinz Mayonnaise and Mayochup?!”  

Nicole Kulwicki
Director, Brand Build Heinz & Ore-Ida
10:40am Networking Coffee Break

Wintrust Hall Foyer (9th Floor)
11:00am

BRANDING IN A WORLD WHERE MOBILE HAS CREATED A NEW CONSUMER NORMAL

Technology, People and Commerce are increasingly coming closer together. Technology, specifically the mass adoption of mobile computing has created a consumer more in control than ever, and one that wants product variety and utility at their fingertips. The need for speed, personalization and relevancy has created a new consumer normal.

At Facebook, we see this phenomenon happening across the globe, and with billions of people connecting through our platform 15-20 times per day, we’re seeing behavior changes that have affected everything we do in society. From mass broadcast, to one to one communication, to getting on an airplane, to hailing a cab and doing your taxes.

Matty de Castro
Director, Global Marketing Solutions Facebook
11:45am

STORY TELLING BORN ON MOBILE

At Motorola, we believe in innovation to enhance the way we connect and live our day-to-day lives. From the first mobile phone to the Razr and the MotoZ Motorola is changing the way people communicate and engage. Motorola is a challenger brand; we compete with telco giants like Apple and Samsung who are spending millions daily to connect with consumers. This forces us to be smarter about how and when we engage. We leverage thousands of data points to help us marry thoughtfully crafted content with unique media plans. By developing data driven content, we are able to connect to consumer with the right message at the right time no matter where they are at in the journey across the ecosystem to drive business objectives.

Cole Moir
Global Head, Digital and Social and MBG Global Marketing and Communications Motorola Mobility, A Lenovo Company
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12:30pm Lunch

Wintrust Hall Foyer (9th Floor)
1:30pm

How TV has become Digital

At Tyson Foods, we are focused on innovation across our marketing channels.  We see tradition media channels shifting to the digital realm.  One  major change has been the rise in OTT, convergent TV, SVOD.   People look for content on every screen.  We constantly test and learn to make sure we are able to target on the screen they are watching.

Trace Rutland
Director, Media Innovation Tysons Foods
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2:30pm Conference Adjourns


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.