Programmatic Day @ New York Life presented by Quantcast (Members Only Conference)

BANK OF AMERICA’S TOP 5 PROGRAMMATIC INSIGHTS

Bank of America is one of the world's leading financial institutions, serving individual consumers, small and middle-market businesses and large corporations. In this session, Brent Bouldin, Senior Vice President of Digital Media will share his top five insights that are crucial to developing a strong programmatic team and executing a winning campaign.

Brent Bouldin

Senior Vice President, Digital Media Bank of America

HEWLETT-PACKARD ENTERPRISE: PROGRAMMATIC MEDIA STRATEGY

In this session, Adam Benaroya, Manager of Global Media Strategy at Hewlett Packard Enterprise will take us on their programmatic journey to improve targeting and media effectiveness within a digital-centric marketing model. This session will address how HPE made the business case for change, how they addressed industry-wide gaps, and insightful takeaways for marketers when taking on in-house projects.

Adam Benaroya

Manager, Global Media Strategy Hewlett Packard Enterprise

DATA POWERS PROGRAMMATIC, BUT WHAT POWERS THE DATA?

Many programmatic buyers don't question the origin, accuracy or scale of the audiences they buy from programmatically, yet we hear so much about challenges in measurement and accuracy in the digital space. Data accuracy significantly affects the outcomes of a marketing plan, but given the complicated the breadth and scope of our digital ecosystems, it’s hard to know where to start.  To succeed today, marketers need to know how data affects their business: It’s time to understand where it comes from – so you can know where you’re going.  In this session, we will present a comprehensive overview of where data comes from and why it matters to measurement.  Measurement and audience validation should be at the foundation of marketing success metrics for 2017, right next to fraud and viewability. 

Seph Zdarko

Director of Data, Modeling, Partnerships & Attribution Quantcast

BEST PRACTICES IN EXECUTING A PROGRAMMATIC CAMPAIGN

New York Life Insurance Company, a Fortune 100 company founded in 1845, is the largest mutual life insurance company in the United States and one of the largest life insurers in the world.  In this session, we’ll hear their best practices and things to watch out for when it comes to executing a programmatic campaign.

Alexei Milgram

Corporate Vice President, Brand Marketing Performance Analytics New York Life

THE UNTAPPED OPPORTUNITIES OF “PROGRAMMATIC" IN OTT

Programmatic technology revolutionized the way digital media is targeted, transacted and measured across devices.  But with its proliferation came fraud, brand safety and many complexities.  Programmatic has quickly become a dirty-word.  Hulu’s Head of Advanced TV, Doug Fleming, takes you through the evolution of programmatic in the OTT space, discussing how Hulu and it’s marketers are overcoming the challenges of OTT's first iteration of programmatic and the solution of today; what we like to call, Advanced TV.  As the shift of eyeballs back to the living room rapidly increases and automated buying grows in importance to marketers, this session will give marketers the front-row seat that's needed to understand that evolving OTT-programmatic landscape and how the leading premium streaming service is approaching programmatic today. 

Doug Fleming

Head of Advanced TV Hulu