ANA Brand Activation @ Twitter (Members Only Conference)

This event is over.

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts. 

Join us for a fun and informative day, hosted by Twitter and hear multiple success stories from brands that have created innovative practices in Brand Activation Marketing. This ANA Members-Only Conference features sessions from leading marketers and other experts who will share thought leadership and case studies on their innovative programs.


Thursday, September 6, 2018
- 9:00am

- 9:10am

Opening Remarks

Why do headlines, global memes, and powerful movements ALL start on Twitter? Because Twitter is what’s happening in the world. It’s what people are talking about. And it’s the PEOPLE on the platform that makes Twitter unique. Brad Ramsey, Twitter VP of marketing, will discuss the value of the Twitter audience, and how connecting with this audience can have a powerful implications for your business.

Brad Ramsey
Vice President, Marketing Twitter
- 9:55am

Creating Acts, Not Ads

If you’ve heard of “Mayochup” or #SaveLemonadeStands, then you know first hand what can happen when a brand activates and engages their audience by generating, or joining, relevant conversations. Hear from Michelle St. Jacques, SVP at Heinz Kraft, about the power of action, not ads, to create brand love - and how Twitter’s creative canvas enabled Heinz to activate a Twitter superpower - helping brands launch something new.

Michelle St. Jacques
Head of Global Branding and Capabilities The Kraft Heinz Company
Christina Jenkins
Director, Global Business Marketing, North America Twitter
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- 10:45am

Dell’s MarTech Vision: The Past, Present and Future

Join Dell’s VP of Digital Marketing, Nicolas Rodet, as he shares his view on the digital journey that large enterprises have taken over the last 20 years. Nicolas will share his thoughts on where customers are today and what gaps we need to fill to future proof our marketing in this era of technology, data and personalization.

Nicolas Rodet
Vice President, Digital Marketing Dell
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- 11:20am
Networking Coffee Break

- 11:55am

6 Sure-Fire Ways to Accelerate Growth

Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption.

There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening—or that they even exist. The good news is that once you address these factors, you can create exceptional revenue gains.  

Leslie Zane, founder of Triggers® and foremost expert on unshackling the hidden growth locked inside brands, will reveal the six dynamics that inhibit sales across industries, along with foolproof counter-measures for increasing conversion cross every activation touchpoint.

Leslie Zane
President Triggers
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- 1:10pm

- 1:45pm

A Splash Hit: Inside Brita’s Brand-Creator Collaborations

Recognizing the power of the next generation of talent, Clorox and Portal A made a major splash with the release of “Best Roommate Ever” and “New Year, New Me,” two premium creator/celebrity collaborations featuring NBA superstar Stephen Curry, and YouTube Creators King Bach  and Rudy Mancuso, that took the internet by storm. Join David Kargas (Clorox) and Nate Houghteling (Portal A) as they reveal the secret recipe behind the collaborations that reached over 30 million viewers combined.

David Kargas
Director, Marketing Communication Clorox
Nate Houghteling
Co-Founder and Executive Producer Portal A
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- 2:35pm

The Power of Purpose

In our digitally connected age, it’s a challenge for brands to cut through the noise with credibility. Add a heated political climate and explosive social movements like #TimesUp and #TakeAKnee, and it’s never been harder for brands to stand for something without taking a polarizing point of view. This session will showcase how brands can infuse a deeper sense of purpose into their company ethos and creative work, while tapping into issues and causes consumers care about.

Gina Ballenger
Brand Strategy, West Coast Lead Twitter
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Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.