ANA Brand Activation @ Twitter (Members Only Conference)

Innovation is crucial to any organization’s long term success. It is not solely defined by their ability to develop new breakthrough products and services for customers, but also uncovering new ways to reach customers and creative approaches to revive existing marketing efforts. 

Join us for a fun and informative day, hosted by Twitter and hear multiple success stories from brands that have created innovative practices in Brand Activation Marketing. This ANA Members-Only Conference features sessions from leading marketers and other experts who will share thought leadership and case studies on their innovative programs.


Start: Thursday, September 6, 2018 at 8:15am

End: Thursday, September 6, 2018 at 3:00pm


Tenth Street Building Entrance
875 Stevenson St.
San Francisco, CA 94103

Registration Pricing

Client-Side Marketer Marketing Service Provider Gold Marketing Service Provider Silver Associate Individual Nonmember
Members Only Conference Client-Side Marketer $0 Marketing Service Provider Gold $250 Marketing Service Provider Silver $350 Associate Individual N/A Nonmember N/A

For issues processing your registration or to ask further questions about this event, please contact


Thursday, September 6, 2018
8:15am Breakfast


Opening Remarks

Why do headlines, global memes, and powerful movements ALL start on Twitter? Because Twitter is what’s happening in the world. It’s what people are talking about. And it’s the PEOPLE on the platform that makes Twitter unique. Brad Ramsey, Twitter VP of marketing, will discuss the value of the Twitter audience, and how connecting with this audience can have a powerful implications for your business.

Brad Ramsey
Vice President, Marketing Twitter

Session 1

If you’ve heard of “Mayochup” or #SaveLemonadeStands, then you know first hand what can happen when a brand activates and engages their audience by generating, or joining, relevant conversations. Hear from Michelle St. Jacques, SVP at Heinz Kraft, about the power of action, not ads, to create brand love - and how Twitter’s creative canvas enabled Heinz to activate a Twitter superpower - helping brands launch something new.

Michelle St. Jacques
Senior Vice President and Head, Brand and Innovation US The Kraft Heinz Company
Christina Jenkins
Director, Global Business Marketing, North America Twitter

Dell’s MarTech Vision: The Past, Present and Future

Join Dell’s VP of Digital Marketing, Nicolas Rodet, as he shares his view on the digital journey that large enterprises have taken over the last 20 years. Nicolas will share his thoughts on where customers are today and what gaps we need to fill to future proof our marketing in this era of technology, data and personalization.

Nicolas Rodet
Vice President, Digital Marketing Dell
10:55am Networking Coffee Break


6 Sure-Fire Ways to Accelerate Growth

Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption.

There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening—or that they even exist. The good news is that once you address these factors, you can create exceptional revenue gains.  

Leslie Zane, founder of Triggers® and foremost expert on unshackling the hidden growth locked inside brands, will reveal the six dynamics that inhibit sales across industries, along with foolproof counter-measures for increasing conversion cross every activation touchpoint.

Leslie Zane
President Triggers
12:10pm Luncheon


Session 4

Session Details TBA

Speaker TBA

Session 5

Sony Pictures will be sharing their work around a Twitter-based campaign for the upcoming Marvel film, Venom.

Rose Phillips
Senior Vice President, Marketing Sony Pictures Entertainment
Darnell Brisco
Vice President, Head of Industry, Entertainment Fullscreen

Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.