Innovation Day @ H.J. Heinz Company (Members Only Conference) | 1-Day Conferences | ANA

Innovation Day @ H.J. Heinz Company (Members Only Conference)

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In today’s day and age, innovation is an important ingredient to marketing a brand. Marketers are always looking for new ways to reach customers, develop new products, in order to differentiate their brand from the competition. Innovation is not just about seeking out a new product or service, but also looking at ways to renew or revive efforts.

Hosted by H.J. Heinz Company, this complimentary ANA members only conference will feature sessions from leading marketers who will share case studies on how they used innovation to navigate through their challenges, differentiate their products, challenge their rivals, and leave a lasting impression with customers.


Agenda

TIME EVENT DETAILS LOCATION
Tuesday, August 4, 2015
8:15am Breakfast

9:00am General Sessions

HEINZ IS CATCHING UP TO MILLENNIALS WITH INNOVATIVE STRATEGY AND TACTICS

Some things never change: Heinz Tomato Ketchup is still the #1 ketchup in America. But to stay on top, it must continually innovate to adapt to evolving consumer behaviors and tastes.  Heinz will discuss how it effectively linked company and customer business strategy with digital marketing tactics in restaurants to appeal to the “always on” Millennial target via interactive labeling on ketchup bottles. In addition, Heinz will share the innovative marketing mix behind two new ketchup flavors, which turned the challenge of changing consumer tastes into a successful growth vehicle for center-of-store grocery.

Dan Kubiak
Associate Brand Manager, Food Service Unit Heinz
Ashleigh Gibson
Associate Brand Manager - Heinz Brands, Brand Building Heinz

OWENS-ILLINOIS STAYS AT THE TOP WITH INNOVATION AND TECHNOLOGY

Owens-Illinois Inc. is a Fortune 500 company  and the world's largest manufacturers of glass containers in North America, South America, Asia-Pacific and Europe.  So, how does a 100+ year old glass manufacturer awaken a market and stimulate a renewed desire its product? What does it take to start a movement, energize employees and partner with customers in new ways? For O-I, today’s innovative Glass Is Life™ movement started as a trade campaign. Join Saga Shoffner to hear about her company’s exciting journey.

Saga Shoffner
VP Global Communications & Brand Marketing Owens-Illinois
10:50am Coffee Break

11:10am General Session Cont.

THE HERSHEY COMPANY: BUILDING AN ENTERPRISE CAPABILITY FOR INNOVATION

Making innovation an integral part of the fabric of a large company is a challenging, multi-year undertaking.  At its core (and where most companies do well) is having a well-functioning system for developing and commercializing new products and services.  What is often missing is the design and execution of a broader ecosystem for innovation.  In this session, you will hear how the Hershey Company is leading an enterprise-wide approach to innovation – innovation that stretches beyond core and beyond new products, and a holistic approach to building the capabilities for innovation everywhere in the company to drive business value and a culture of innovation.

Deborah Arcoleo
Director, Innovation Center of Excellence The Hershey Company

LENSCRAFTERS IS INNOVATING TO CHANGE VISION CARE FOR THE BETTER

By fully understanding the consumer journey and identifying the pain points throughout the process, LensCrafters was able to create solutions that contributed to better vision care in the industry.  Attendees will hear how innovation helped solve the pain points, while making the process easier, more efficient and fun for the consumer.

Amy Connor
Vice President, Marketing LensCrafters
12:50pm Lunch

1:50pm General Session Cont.

GIANT EAGLE: REVITALIZING AN 84 YEAR OLD BRAND THROUGH INNOVATION

Revitalizing your brand is not often easy and means assessing where you came from, where you are now, and where you want to go from here. Learn about the innovative journey the Giant Eagle team is on to build and sustain the brand for another 84 years.

Adam Golomb
Director of Marketing Giant Eagle, Inc.

PPG INDUSTRIES & MARC USA: INNOVATION COMES TO LIFE BETWEEN MARKETERS AND START-UPS

Seasoned marketers can learn a lot from start-ups and start-ups can benefit from the advice of those with experience. That is the idea behind MARC USA’s Marketing Sparks, a program that brings together marketers from across industries and disciplines with some of the best and brightest local start-ups in the area. While the start-ups are taking away actionable marketing strategies and new ways to define their audiences and value proposition, marketers also find that the collaboration stretches their mental muscles and helps them think in new ways about their own business challenges. In this session, attendees will hear insights from PPG and MARC USA on how the program applies across industries.

Jennifer Dodson
Senior Manager, Wood Care PPG
TJ Crawford
Director of Digital Strategy MARC USA
3:35pm

Heinz Field Tour

Attendees are invited to join us for a special tour of Heinz Field, home to the Pittsburgh Steelers, which will take place after the conference. The tour will of provide guests with a behind-the-scenes look into the FedEx Great Hall, Clubs, Luxury Suites, Press Box, Field, South Plaza, and much more!