ANA Innovation Day @ Legg Mason (Members Only Conference)

IKEA INNOVATES CONSUMER ENGAGEMENT IN THE MODERN RETAIL WORLD

IKEA’s unique consumer engagement strategy is built around the customer and the in-store experience. In this presentation, US Director of Media Alia Kemet will discuss how IKEA is constantly on the lookout for new ways to create customer experiences that showcase the brand promise of a “better everyday life for the many people.” Learn through many examples of how the brand has developed customer-centric engagement practices (both digital and experiential) that not only complement—but often enhance—the IKEA experience. 

Alia Kemet ^

Director of Media IKEA US

CARMAX: FOSTERING INNOVATION ACROSS ALL TEAMS

CarMax was founded more than 20 years ago with an innovative idea: fundamentally change car buying. The company set out by offering consumers a no-haggle, no-hassle experience along with an incredible selection of cars to purchase. In that time CarMax became the nation’s largest retailer of used vehicles.  As the customer’s expectations around buying and selling cars has evolved, CarMax has evolved its approach to creating products and experiences - integrating innovation into the day to day of how the company works.  In this session, get a “peek behind the curtain” at CarMax to see how the company fosters innovation across all teams and how this helps their marketing to think and react faster to customer desires.

Eric Harrigan

Director of Web Products CarMax

STRAYER UNIVERSITY: CREATING INNOVATIVE CONTENT THAT MOVES

Strayer University has been committed to educating working adults and helping them succeed for almost 125 years.  Through their 2 year “Success Project”, an exploration of what success means to Americans, Strayer uncovered that the textbook definition of success was wildly different than society’s current definition. What unfolded was a compelling movement and a content-centric campaign to petition Merriam-Webster to change the definition of success.   Celebrities, influencers and thought leaders, including actress Julianne Hough, former NFL coach Joe Gibbs, chef Eric Ripert and actor Anthony Anderson, among others, joined the movement to petition Merriam-Webster to “Readdress Success”.  In this session, Strayer will present this award-winning campaign, how they were able to mobilize a community, start a movement, give back through their affiliation with “Dress for Success” and ultimately improve key brand health metrics and drive business results.

Missy Walker *^

Vice President of Brand Strayer University

LIFE IN THE INNOVATION FAST LANE

In 15+ short years Techtronic Industries (RYOBI) went from zero market share in North America to one of the top consumer power tool brands. In this session, Brian Stearns, Director of Digital Marketing will share how they were able to catapult themselves into the consciousness of North American consumers with their innovative marketing ranging from third party partner support, user advocacy, influencer marketing, how-to videos and providing a great customer experience. 

Brian Stearns *^

Director of Digital Marketing Techtronic Industries (RYOBI)

LOOKING OUTWARD- MONITORING MARKETPLACE SIGNALS

“Looking Outward” was launched in the summer of 2015 as an innovative, disciplined program whereby Legg Mason might identify interesting new, emerging signals and trends that could have an impact on or even shape changes in the asset management business in the next 4-5 years and beyond. In this session, Legg Mason will share how several cross functional teams from across the firm have been working to identify, evaluate and monitor these signals in an effort to determine their potential impact and longevity and better position Legg Mason to shape and influence their innovative strategy today.

Nora Shettel ^

Head of Insurance, Corporate Risk Legg Mason

AN INNOVATION PARTNERSHIP: CONSTELLATION HELPS THE NHL REDUCE ITS CARBON FOOTPRINT

Constellation has become “America’s Energy Choice” by creating innovative, scalable solutions that help consumers transform how they achieve their strategic and environmental goals. In this session, Kristina Gregory, Vice President Marketing Communication and Corporate Sponsorships & Events, and Greg Fox, Energy Efficiency Manager, Constellation will share how they partnered with the NHL using a strategic management tool and helped them achieve their sustainability goals that resulted in a significant reduction in the NHL’s carbon footprint. They will also share the innovative way they brought this partnership to the NHL fans in a high-visibility consumer marketing campaign and helped to create a culture shift among the NHL’s more than 68 million fans. 

Kristina Gregory *^

Vice President Marketing Communication and Corporate Sponsorships & Events Constellation