ANA Marketing to Millennials (Members Only Conference) @ Coca-Cola presented by Facebook
Agenda
Please arrive 10-15 minutes early to check in with security. You must have a valid, government issued ID in order to attend the event. Registration will close at noon on Tuesday, August 17th. No walk-ins, no exceptions.
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EVENT DETAILS |
LOCATION |
Thursday, August 18, 2016
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8:15am
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Breakfast
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9:00am
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General Session
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FUZE® ICED TEA CHALLENGES MILLENNIALS TO BE BOLD
In 2015, The Coca-Cola Company’s FUZE® Iced Tea brought a new kind of tea to the tea industry — Mr. T. to stay relevant with millennials and older generations. This campaign put digital at the hub and has achieved unprecedented results. In this session, hear the latest on how FUZE ® Iced Tea continues to stay relevant with the millennial audience.
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Ted Ketterer
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Senior Brand Manager
FUZE @ The Coca-Cola Company
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MILLENNIAL TRENDS & INSIGHTS FROM FACEBOOK
In this session, hear from the head of Facebook IQ which is a consumer insights trendspotter group within Facebook who will share an insightful presentation on industry-leading research aimed at understanding millennials across geographies, devices and time and how marketers can turn cultural shifts into opportunities.
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Ann Mack
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Head of Content and Activation, Global Consumer Insights
Facebook
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10:40am
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Networking Coffee Break
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CHUCK E. CHEESE: MAINTAINING RELEVANCE WITH MILLENNIALS
How do you keep a 40-year old concept relevant and growing with millennials? Get to know them and adjust to align with their passions. A few years ago, Chuck E. Cheese’s business was declining, so the team went back to the marketing fundamentals and updated its product offerings to return to growth. They hired a fine dining chef to update their offerings with a more adult friendly menu, modernized the in-store show, updated their stores with Wi-Fi improved its amenities, and then created a break-through ad campaign that highlighted their points of difference. Chuck E. Cheese’s has always won the hearts of kids, but now they are beloved by parents, too. Hear the full story and gain rich insights and lessons for fellow marketers on why the company has now been experiencing over 4 quarters of growth including their best sales in 15 years.
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Michael Hartman
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Chief Marketing Officer
CEC Entertainment Inc.
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MY COKE REWARDS: THE MARRIAGE OF TECHNOLOGY AND EXPERIENCE
In this session, you’ll hear how Coca-Cola marries technologies with digital marketing experiences to grow and retain millennial brand ambassadors, including one of the nation’s largest loyalty programs, My Coke Rewards.
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Kim Gnatt
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Global Group Director, Digital Marketing & Innovation
The Coca-Cola Company
Jamie Gallo
President
Wunderman
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12:30pm
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Luncheon
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DUNKIN’ BRANDS: INNOVATIVE WAYS TO ENGAGE MULTICULTURAL MILLENNIALS THROUGH DIGITAL
The U.S. consumer landscape is becoming increasingly more diverse and brands are being challenged with how to differentiate themselves to connect with consumers. Dunkin' Donuts has noticeably increased its commitment to the multicultural millennial consumer groups – with an initial focus on Hispanic – they continue to concept innovative ways to connect with multicultural consumers by bringing insight to data and executing culturally-relevant messaging across various channels, most notably digital. In this session, Dunkin will share the innovative ways they are reaching multicultural millennials.
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Janina Delloca-Pawlowski
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Brand Manager, Multicultural Marketing
Dunkin’ Brands
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T-MOBILE: BREAKING THROUGH MILLENNIAL AUDIENCE WITH “UNCARRIER” MOVEMENT
What's more "un-carrier" than giving customers a piece of their mobile network? Un-carrier is a program aimed at benefiting T-Mobile customers and showing gratitude. This movement has produced astounding results and it has affected their overall millennial marketing strategy. In this session, hear how T-Mobile is differentiating themselves in the mobile network space by showing gratitude and building loyalty.
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Matt Staneff
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Senior Vice President, Marketing
T-Mobile
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3:00pm
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Conference Adjournment
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