ANA Marketing to Millennials (Members Only Conference) @ Coca-Cola presented by Facebook | 1-Day Conferences | ANA

ANA Marketing to Millennials (Members Only Conference) @ Coca-Cola presented by Facebook

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There are more than 80 million millennials living in the United States today. They represent the largest living generation and the most coveted consumer group since the Baby Boom. Millennials are early adopters of technology and heavy users of online, social, and mobile media. Millennials also tend to have shorter attention spans and are in control of the content and marketing messages they receive. The brands that are investing time and resources in understanding and engaging with these influential consumers are the ones that are winning big.  Hosted by The Coca-Cola Company, this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share best practices and insights on reaching the elusive millennials audience.


Agenda

Please arrive 10-15 minutes early to check in with security. You must have a valid, government issued ID in order to attend the event. Registration will close at noon on Tuesday, August 17th. No walk-ins, no exceptions.

TIME EVENT DETAILS LOCATION
Thursday, August 18, 2016
8:15am Breakfast

9:00am General Session

FUZE® ICED TEA CHALLENGES MILLENNIALS TO BE BOLD

In 2015, The Coca-Cola Company’s FUZE® Iced Tea brought a new kind of tea to the tea industry — Mr. T. to stay relevant with millennials and older generations. This campaign put digital at the hub and has achieved unprecedented results. In this session, hear the latest on how FUZE ® Iced Tea continues to stay relevant with the millennial audience.

Ted Ketterer
Senior Brand Manager FUZE @ The Coca-Cola Company

MILLENNIAL TRENDS & INSIGHTS FROM FACEBOOK

In this session, hear from the head of Facebook IQ which is a consumer insights trendspotter group within Facebook who will share an insightful presentation on industry-leading research aimed at understanding millennials across geographies, devices and time and how marketers can turn cultural shifts into opportunities.

Ann Mack
Head of Content and Activation, Global Consumer Insights Facebook
10:40am Networking Coffee Break

CHUCK E. CHEESE: MAINTAINING RELEVANCE WITH MILLENNIALS

How do you keep a 40-year old concept relevant and growing with millennials?  Get to know them and adjust to align with their passions. A few years ago, Chuck E. Cheese’s business was declining, so the team went back to the marketing fundamentals and updated its product offerings to return to growth. They hired a fine dining chef to update their offerings with a more adult friendly menu, modernized the in-store show, updated their stores with Wi-Fi improved its amenities, and then created a break-through ad campaign that highlighted their points of difference. Chuck E. Cheese’s has always won the hearts of kids, but now they are beloved by parents, too. Hear the full story and gain rich insights and lessons for fellow marketers on why the company has now been experiencing over 4 quarters of growth including their best sales in 15 years. 

Michael Hartman
Chief Marketing Officer CEC Entertainment Inc.

MY COKE REWARDS: THE MARRIAGE OF TECHNOLOGY AND EXPERIENCE

In this session, you’ll hear how Coca-Cola marries technologies with digital marketing experiences to grow and retain millennial brand ambassadors, including one of the nation’s largest loyalty programs, My Coke Rewards. 

Kim Gnatt
Global Group Director, Digital Marketing & Innovation The Coca-Cola Company
Jamie Gallo
President Wunderman
12:30pm Luncheon

DUNKIN’ BRANDS: INNOVATIVE WAYS TO ENGAGE MULTICULTURAL MILLENNIALS THROUGH DIGITAL

The U.S. consumer landscape is becoming increasingly more diverse and brands are being challenged with how to differentiate themselves to connect with consumers. Dunkin' Donuts has noticeably increased its commitment to the multicultural millennial consumer groups – with an initial focus on Hispanic – they continue to concept innovative ways to connect with multicultural consumers by bringing insight to data and executing culturally-relevant messaging across various channels, most notably digital. In this session, Dunkin will share the innovative ways they are reaching multicultural millennials.

Janina Delloca-Pawlowski
Brand Manager, Multicultural Marketing Dunkin’ Brands

T-MOBILE: BREAKING THROUGH MILLENNIAL AUDIENCE WITH “UNCARRIER” MOVEMENT

What's more "un-carrier" than giving customers a piece of their mobile network? Un-carrier is a program aimed at benefiting T-Mobile customers and showing gratitude. This movement has produced astounding results and it has affected their overall millennial marketing strategy. In this session, hear how T-Mobile is differentiating themselves in the mobile network space by showing gratitude and building loyalty.

Matt Staneff
Senior Vice President, Marketing T-Mobile
3:00pm Conference Adjournment