Wednesday, August 3, 2016
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8:15am
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Breakfast
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9:00am
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General Session
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PEGASYSTEMS INC.: MAKING BUSINESSES MORE HUMAN - BUILDING A DIGITAL CUSTOMER BRAIN
The new connected customer has completely changed things for every brand. Today’s customer expects immediate gratification and experiences that are easy, free from friction, and completely focused upon their needs. Meanwhile, brands like Apple, Uber and Amazon are raising the measuring stick for your brand with each passing day. Now, many businesses are struggling to keep up. In this session Pegasystems Inc. will take a close look at the technologies and approaches that may be holding your business back, and how new approaches that employ an “always-on customer brain” can allow your business to break through.
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Jeff Nicholson
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Vice President, Product Marketing
Pegasystems Inc.
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DUNKIN’ BRANDS: INNOVATIVE WAYS TO ENGAGE MULTICULTURAL CONSUMERS
The U.S. consumer landscape is becoming increasingly more diverse and brands are being challenged with how to differentiate themselves to connect with consumers. Dunkin’ Donuts has noticeably increased its commitment to the Multicultural consumer groups – with an initial focus on Hispanic – they continue to concept innovative ways to connect with Multicultural consumers by bringing insight to data and executing culturally-relevant messaging across various channels. In this session, Janina Delloca-Pawlowski, Brand Manager, Multicultural Marketing at Dunkin’ Brands, will share how Dunkin’ Donuts engages with Multicultural consumers in innovative ways
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Janina Delloca-Pawlowski
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Brand Manager, Multicultural Marketing
Dunkin’ Brands
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10:40am
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Networking Coffee Break
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CUISINART: DRIVING INNOVATION WITH CONSUMER ANALYTICS
As consumer behavior continues to evolve, companies that leverage data and insights to understand consumer preferences will be the most successful. This session will explore a case study and related strategies in which the sophisticated use of analytics has led to dramatic improvements in consumer connections. Attendees will hear from Mary Rodgers of Cuisinart on how technology is impacting the role of the CMO and how to succeed in a decentralized organization. They will also hear how analytics are driving strategy, making smarter choices possible and impacting efficiency, assisting in content development, showing us the path to purchase, and shaping all aspects of digital.
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Mary M. Rodgers
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Director of Marketing Communications
Cuisinart and Waring Products
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12:00pm
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Luncheon
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JOHN HANCOCK BOSTON MARATHON SPONSORSHIP: AN INNOVATIVE USE OF UGC
John Hancock has been the principal sponsor of the Boston Marathon for more than 30 years, and so Innovation is crucial to keeping the partnership fresh and strong. Each year there is a new campaign and call to action on social media. In this session, attendees will hear how the online community was enticed during the 2016 Boston Marathon season to share their user generated content for a unique opportunity.
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Jen Dorman
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Social Media Engagement Manager
John Hancock Financial Services
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HOUGHTON MIFFLIN HARCOURT: INNOVATION IN EDUCATION
Houghton Mifflin Harcourt serves more than 50 million students with its award-winning children's books, novels, non-fiction, and reference titles throughout the world. As a global learning company dedicated to changing people’s lives by fostering passionate, curious learners, HMH has developed innovative ways to use digital platforms to reach educators, parents and students in new ways. In this session, hear how HMH is implementing its social and mobile technology to engage the education market in and out of the classroom.
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Sharifah Niles-Lane
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Director, Social Media Product Planning, Development and Marketing
Houghton Mifflin Harcourt
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