ANA/IEG Sponsorship & Event Marketing Members Only Conference

This event is over.

Sponsorship & Event Marketing is now a $17 billion industry in North America and growth has outpaced both advertising and promotion. Whether you're a big marketer or small, B2C or B2B, it's a challenge not only to align partnerships and events with your goals, but also to ensure measurable results and accountability. Are your properties working for you the way they should? Is your activation strategy helping you get the most out of your investment? Are you ahead of the curve on social media integration and other trends in sponsorship? Get answers to these questions and insights from top marketers who are successful in today's revolutionary world of sponsorship and event marketing at the ANA/IEG's second-annual Members Only Conference on sponsorship and events, on July 26 in New York City. This complimentary, client-side-marketers-only event will feature leading marketers and sponsorship leaders like Mercedes Benz, GE, Subaru, United States Olympic Committee, Xerox, Sharp Electronics and IEG. Join us for a fun and informative day and learn how to take your sponsorships to the next level.

Hosts:
Jim Andrews
Senior Vice President/Editorial Director
IEG, LLC

Mike Ferguson
Senior Manager, Committees
ANA

Agenda

8:15am	Breakfast
9:00am	General Session MERCEDES-BENZ FASHION WEEK This session will explore why an automotive company would choose to sponsor fashion events on a global level and how it has paid off. We will cover on-site activation, integration efforts with social media and public relations, results and return on objectives. Lisa Holladay National Manager of Brand Experience Marketing Mercedes-Benz USA ______________________________________ SUBARU: DIVERSIFY YOUR PARTNERSHIPS Subaru's longtime, successful sponsorship strategy has been to support activities its owners are passionate about. That has taken the company down non-traditional paths, as evidenced by its diverse portfolio of partnerships in areas such as winter sports, gardening, and professional membership associations in health care and education. For 2011, coming off two record years of sales, new people have been introduced to the brand, and with new owners come new passion points, so Subaru's latest sponsorships have been with running and yoga properties. Lawrence will discuss the consumer insights that lie at the heart of Subaru's program and also demonstrate how the automaker is able to track sales and ROI from these investments. Todd Lawrence Promotions and Sponsorship Manager Subaru of America, Inc. _____________________________________ PANEL DISCUSSION: INVEST, DON'T BUY: A SMARTER WAY TO SPONSOR The panel discussion will explore the difference between simply buying sponsorship benefits-which typically fails to meet strategic objectives and doesn't deliver return-and investing in corporate partnerships that integrate into the larger business and drive growth. Sponsors will share their best practices around selection, activation and measurement of sponsorship investments. PANELISTS: Mike Kelner Senior Director, Sponsorship Marketing Fidelity Investments Andrew Kritzer Associate Vice President, Strategic Marketing and Communications Division Sharp Electronics Corporation Jon Levine Vice President, Global Experiential Marketing Xerox Corporation MODERATOR: Emily Rogers President IEG Consulting Group _____________________________________
12:10pm	Luncheon
1:10pm	General Session cont. U.S. OLYMPIC COMMITTEE AND THE TEAM BEHIND TEAM USA Olympic athletes prove that ordinary Americans can realize extraordinary dreams. But those dreams would not come true without support from fellow Americans. As a sports property and a nonprofit organization, the U. S. Olympic Committee faces unique challenges when marketing to the consumer. Learn about the USOC's strategic approach for the London 2012 Olympic Games and how real Americans - the team behind the team - will be celebrated. Lisa Baird Chief Marketing Officer United States Olympic Committee _____________________________________ GE: USING SPORTS PARTNERSHIPS TO DRIVE GROWTH GE, which recently renewed its worldwide Olympic sponsorship through 2020, uses its sports partnerships to achieve public relations, external marketing, internal marketing, customer engagement, legacy and revenue generation goals. The session will discuss how all of those factors are linked to drive growth for the company, from telling GE's energy, infrastructure and sustainability stories to serving as a commercial laboratory for introducing a new sales process for large-scale projects. Chris Katsuleres Director, Olympic & Sports Marketing and Sales Programs General Electric Corp. _____________________________________ COMPLIMENTARY GUIDED TOURS OF INTREPID MUSEUM Intrepid is dedicated to the exhibition and interpretation of history, science and service as related to its home aboard the USS Intrepid, a National Historic Landmark. As you explore the Museum you will be able to examine original artifacts, view historic video footage, and explore interactive exhibits. Visitors can also ride in the A-6 Cockpit Simulator, visit the Virtual Flight Zone, and tour the inside of the world's fastest commercial airplane, Concorde. ______________________________________
3:00pm	Adjournment