Integrated Marketing @ St. Jude Children's Research Hospital (Members Only Conference)
This event is over.
Integrated Marketing ranks as a top concern among client-side marketers. The development of new communications and the evolution of traditional communications have shifted power from the marketer to the consumer. This shift has created enormous opportunities, providing marketers with the ability to better target their customers. However, the explosion of choice has also complicated the lives and practices of marketers, creating massive challenges for effective integration. Discover how top marketers develop, execute, and evaluate their overall marketing communications strategy based on consumer insight.
HOW ST. JUDE CHILDREN'S RESEARCH HOSPITAL LEVERAGES INTEGRATED PARTNERSHIPS
Karen Hughes White
KRISPY KREME DOUGHNUTS REACHES MILLENIALS THROUGH INTEGRATED MARKETING
Brian K. Little
AMERICAN FAMILY INSURANCE GROWS THEIR "FAMILY" THROUGH INTEGRATED MARKETING
||General Session cont.
KRAFT COOL WHIP INTEGRATES MOM BLOGGERS INTO NATIONAL ADVERTISING AND SOCIAL MEDIA
WIN: WOMEN IN THE NAVY
Commander Brent Phillips
SPECIAL TOUR OF ST. JUDE CHILDREN'S RESEARCH HOSPITAL - Optional (approx. 1 hour)
||Adjournment (without tour of St. Jude Children's Research Hospital)
|4:00pm||Adjournment (with tour of St. Jude Children's Research Hospital)|