Tuesday, November 8, 2016
|
8:15am
|
Breakfast
|
|
9:00am
|
General Session
PG&E: B2B INSIGHTS IN DIGITAL & MOBILE OUTREACH
How do you get the attention of the time-starved small- and medium-sized business audience? In this session, PG&E will share how they’re tapping into current trends to engage their customers to take an active role in managing their energy. From breathing life into traditionally ‘static’ documents to real-time SMS notifications, you’ll learn how PG&E is working to educate California’s small- and medium-sized businesses to understand their energy use (and conservation). Timothy Graves, Senior Marketing Strategist – PG&E, will share several case studies on various digital campaigns with an open discussion on what has worked, challenges, and future improvements.
-
Timothy Graves
-
Senior Marketing Strategist
PG&E
|
|
|
MICROSOFT: REFINING YOUR BRAND’S SOCIAL STORYTELLING
As Social Care continues to grow and become a top preferred channel of communication for consumers, organizations are finding it challenging to bridge the growing communication gap between social marketing, social support, and the overall customer experience. In this session, Miri Rodriguez, Delivery Deployment Lead – Social Media and Communities, Consumer Software – Microsoft, will discuss ways for organizations to effectively bridge that gap and close internal silos. She will explore key trends in social care and what customers want from brands and key internal players that impact the social space and how to partner strategically with them.
-
Miri Rodriguez
-
Delivery Deployment Lead – Social Media and Communities, Consumer Software
Microsoft
|
|
10:50am
|
Coffee Break
|
|
11:10am
|
General Session Cont.
|
|
|
FIRST REPUBLIC BANK: SOCIAL LISTENING STRATEGY
In this session, you’ll learn how listening to social media conversations can inform your content strategy and a whole lot more. Today organizations are realizing that the best content and business strategies come from what consumers are saying they need, want, and expect. And the best way to hear what it is they are asking for is by investing in a social media listening program. Kathleen Fetters, Head of Digital Intelligence and Analytics – First Republic Bank, will explore why your brand should invest in a listening program, share insights on what it takes to develop a social listening program, and explore how to build an information network at your organization where social listening influences content strategy, product development, sales, overall business decisions and much more.
-
Kathleen Fetters
-
Head of Digital Intelligence and Analytics
First Republic Bank
|
|
12:00pm
|
Luncheon
|
|
1:00pm
|
General Session Cont.
|
|
|
THE REAL POTENTIAL OF BIG DATA FOR BRANDS
Big Data is changing every vertical of the global economy but the epicenter of the Big Data revolution is in media and advertising. We now have more information than ever to make our brand advertising as impactful as possible. But so far, we have mostly used these game-changing big data and programmatic technologies to deliver media a little more efficiently. The real potential of these technologies is in their ability to reach audiences with exponentially greater impact and effectiveness. In this session, we will explore ways in which marketers can take advantage of Big Data and the opportunity it presents to make a real lasting impression on your target audience.
-
Jag Duggal
-
Senior Vice President, Product Management & Strategy
Quantcast
|
|
|
SOCIAL MEDIA FOR FUN, PROFIT AND GOOD!
Social media can be viewed as the panacea for all our marketing challenges. Used well, it’s a powerful channel, but it can strain your resources to keep up with the demand. In this session, Mimi Hahn, Vice President of Marketing for the Monterey Bay Aquarium will share their social strategy and how they’re using different social channels to reinforce the Aquarium’s brand, facilitate sharing of word-of-mouth endorsements online, carry out the organization’s mission in the digital realm and keep up with social care for their audience of over 3,000,000.
-
Mimi Hahn
-
Vice President of Marketing
Monterey Bay Aquarium
|
|
2:45pm
|
Conference Adjournment
|
|