Innovation @ Home Depot (Members Only Conference) presented by BrightLine
This event is over.
Please click here to download the conference booklet.
Innovation, according to dictionary.com, is (1) something new or different introduced and (2) the act of innovating; introduction of new things or methods. Successful marketing innovation incorporates the advances of marketing science, technology or engineering to increase the effectiveness and efficiency of marketing, to gain a stronger competitive advantage and finding new ways to reach customers by improving strategy, research, communications, operations, and analysis. Innovation inherently improves the lifetime value and engagement of the customer by spreading positive word of mouth and enhances the portfolio of a company's products and services.
Hosted by Home Depot, Inc. — a company where innovation has always been part of the corporate culture—this complimentary ANA members only conference will feature sessions from leading marketers and thought leaders who will share their case histories in marketing innovation.
HOME DEPOT INNOVATES WITH TECHNOLOGY-DRIVEN INTEGRATED MARKETING
BLU DOT’S INNOVATIVE APPROACH TO BUILDING A BRAND THROUGH EXPERIENTIAL MARKETING
EVEN™ HOTELS: BRAND LAUNCH INNOVATION CASE STUDY
DUNKIN BRANDS UNCOVERS THEIR APPROACH TO CUSTOMER INSIGHT-DRIVEN PRODUCT INNOVATION
General Session Continued
ARBY’S INNOVATES THROUGH CROWD-SOURCED SOCIAL TRUTHS TO HARNESS THE ‘BIG IDEA’
SMART MARKETING IN A SMART WORLD: TV ADVERTISING’S SECOND CURVE IS HERE