Innovation Day @ NASCAR (Members Only Conference)

TECHNOLOGY AND INNOVATION AT EVERY TURN

Utilizing cutting-edge technology honed at its Research and Development Center and partnering with companies looking to validate their latest tech advancements, NASCAR is constantly experimenting with new ways to bring fans the best on-track racing product. NASCAR is also evolving the way that fans, drivers, and stakeholders communicate through the Fan and Media Engagement Center (created in partnership with HP), a suite of mobile apps on NASCAR.com, and a tech-heavy television broadcast bringing fans close to the action whether at home, on-the-go, or at the track. NASCAR is more than just fast cars – and attendees will see first-hand how this timeless sport is driving full-speed into the future.

Jill Gregory^

SVP of Marketing and Industry Services NASCAR

WELLS FARGO SOCIAL MEDIA INNOVATION

Wells Fargo provides banking, insurance, investments, mortgage, and consumer and commercial finance through more than 8,700 locations, more than 12,500 ATMs, online and mobile devices. To connect with all their customers, Wells Fargo has had to innovate in social media which includes creating a “command center” aimed at monitoring and responding to mentions and trends on various social media platforms. Learn how Wells Fargo approaches social media and emerging social trends. 

Renee D. Brown*

SVP, Director of Social Media Wells Fargo

LOWE’S PRACTICAL APPLICATION FOR SOCIAL MEDIA INNOVATION

Lowe’s is a home improvement company providing customers inspiration and support whenever and wherever they shop. Whether customers shop in store, online, by phone, or at their home or place of business with a Lowe’s employee, Lowe’s is ready to help. This session will focus on how Lowe’s leverages the newest in social media innovation to inspire, support, and engage with customers.

Brad Walters*^

Director, Social Media Lowe’s

INGERSOLL RAND CAPTURES THE ATTENTION OF KEY AUDIENCES THROUGH INNOVATIVE PARTNERSHIPS

How do you take a 144-yr-old brand and apply innovative marketing to capture mindshare, increase awareness and preference for a brand? It first takes an in-depth understanding of the customer and willingness to apply new thinking in a business. This session will focus on how Ingersoll Rand is using data and analytics to understand key audience drivers and build partnerships with NASCAR and Gas Monkey Garage to excite and engage customers.

Brian Welborn*^

Global Marketing Leader, Power Tools Ingersoll Rand

INSPIRING CUSTOMERS VIA SOCIAL & DIGITAL ADVANCEMENTS

For 78 years, Krispy Kreme has been a beloved brand that has grown through customer and fan word-of-mouth. Fast-forward 78 years and that same inspiration is delivered through leveraging technology via social media and an omni-channel experience. Learn about the evolution of the Hot Light and examples of staying on brand and true to the fans via social media and digital marketing.

Kelley O'Brien^

Director of Interactive Social Media Krispy Kreme Doughnut Corporation

GUIDED TOUR OF THE NASCAR HALL OF FAME

Attendees are invited to join us for a special guided tour of the NASCAR HALL OF FAME, approximately 150,000 square feet and features more than 40,000 square feet of exhibit space showcasing hands-on exhibits, video interactives, moving memorials, educational learning opportunities and authentic artifacts telling the story of NASCAR. The NASCAR Hall of Fame tour following the conference is closed to registrations.