HOW TO INCREASE ROI THROUGH BRAND BUILDING ACTIVITIES
In his current role, Travis is responsible for increasing the ROI that Kimberly-Clark North America is generating on its brand building investment. As such, he is accountable for deploying new capabilities designed to generate ongoing annual savings and/or reinvestment opportunities throughout the commercial program value chain.
Travis started his career in Financial Services and worked in a variety of other functions, including Business Services, HR, and Finance. The diverse nature of his professional background allows him to share as Kimberly-Clark's Marketing Supply Chain leader, what steps to take to increase the ROI that K-C North America is generating on its brand building activities. Travis will use real world examples to demonstrate how you too can become a marketer with a talent to generate strong ROI programs.
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Travis Colvin
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Marketing Supply Chain Leader - Integrated Marketing
Kimberly-Clark