ANA/BMA Members-Only Event in Milwaukee

TIME	EVENT DETAILS	LOCATION
Thursday, July 21, 2016
8:30am	Networking & Continental Breakfast
9:00am	General Session HOW TO INCREASE ROI THROUGH BRAND BUILDING ACTIVITIES In his current role, Travis is responsible for increasing the ROI that Kimberly-Clark North America is generating on its brand building investment. As such, he is accountable for deploying new capabilities designed to generate ongoing annual savings and/or reinvestment opportunities throughout the commercial program value chain. Travis started his career in Financial Services and worked in a variety of other functions, including Business Services, HR, and Finance. The diverse nature of his professional background allows him to share as Kimberly-Clark's Marketing Supply Chain leader, what steps to take to increase the ROI that K-C North America is generating on its brand building activities. Travis will use real world examples to demonstrate how you too can become a marketer with a talent to generate strong ROI programs. Travis Colvin Marketing Supply Chain Leader - Integrated Marketing Kimberly-Clark
10:00am	LEADING THE CHARGE FOR MARKETING AS A BUSINESS DRIVER As a leader in marketing and product management, Jim Schwartz develops product marketing processes and acts as a catalyst for change in start-up and Fortune 500 companies, including Johnson Controls, Microsoft and Cisco Systems. Jim will outline how he is leading the charge to ensure marketing drives tangible results by moving away from a tactical approach and instead developing programs that fully integrate marketing into the product development process. Jim has achieved great results by integrating customer research, market and competitive analysis, process alignment and leading go-to-market strategies. The business results have shown that now more than ever, marketers are in a position to lead their organizations' growth initiatives. Jim Schwartz Director, Global Product Marketing Johnson Controls
11:00am	EVOLVING THE AGENCY APPROACH TO IMPROVE BRAND PERFORMANCE As one of the world's leading independent agencies for 2016, Nelson Schmidt is not satisfied with the status quo. The agency specializes in considered purchase marketing for global brands, which means its clients face complex marketing challenges that require fresh thinking. That's why the team has established a new approach to content marketing that removes the traditional silos of Account Management, Public Relations, Creative, Media and Digital services, and fosters improved planning, collaboration, efficiency and growth. Hear from a cross-discipline agency team about how its content marketing laboratory was established and see examples of how the new approach is driving outcomes for clients. Marty Ellery Vice President, Public Relations Nelson Schmidt Rob Griffin Creative Director Nelson Schmidt Scott Penniston Vice President, Media Nelson Schmidt Carie Breunig Account Supervisor, Public Relations Nelson Schmidt
12:00pm	Conference Adjournment

8:30am

Networking & Continental Breakfast

9:00am

General Session

HOW TO INCREASE ROI THROUGH BRAND BUILDING ACTIVITIES

In his current role, Travis is responsible for increasing the ROI that Kimberly-Clark North America is generating on its brand building investment. As such, he is accountable for deploying new capabilities designed to generate ongoing annual savings and/or reinvestment opportunities throughout the commercial program value chain.

Travis started his career in Financial Services and worked in a variety of other functions, including Business Services, HR, and Finance. The diverse nature of his professional background allows him to share as Kimberly-Clark's Marketing Supply Chain leader, what steps to take to increase the ROI that K-C North America is generating on its brand building activities. Travis will use real world examples to demonstrate how you too can become a marketer with a talent to generate strong ROI programs.

Travis Colvin: Marketing Supply Chain Leader - Integrated Marketing Kimberly-Clark

10:00am

LEADING THE CHARGE FOR MARKETING AS A BUSINESS DRIVER

As a leader in marketing and product management, Jim Schwartz develops product marketing processes and acts as a catalyst for change in start-up and Fortune 500 companies, including Johnson Controls, Microsoft and Cisco Systems.

Jim will outline how he is leading the charge to ensure marketing drives tangible results by moving away from a tactical approach and instead developing programs that fully integrate marketing into the product development process. Jim has achieved great results by integrating customer research, market and competitive analysis, process alignment and leading go-to-market strategies. The business results have shown that now more than ever, marketers are in a position to lead their organizations' growth initiatives.

Jim Schwartz: Director, Global Product Marketing Johnson Controls

11:00am

EVOLVING THE AGENCY APPROACH TO IMPROVE BRAND PERFORMANCE

As one of the world's leading independent agencies for 2016, Nelson Schmidt is not satisfied with the status quo. The agency specializes in considered purchase marketing for global brands, which means its clients face complex marketing challenges that require fresh thinking. That's why the team has established a new approach to content marketing that removes the traditional silos of Account Management, Public Relations, Creative, Media and Digital services, and fosters improved planning, collaboration, efficiency and growth. Hear from a cross-discipline agency team about how its content marketing laboratory was established and see examples of how the new approach is driving outcomes for clients.