Building your Brand Through Online Listening
As a marketer you go to great lengths to build your brand. But what happens when those outside of company walls begin to discuss your business in a way that strays from and compromises your brand?
In today’s world, consumers have a public and open platform to do just that. Whether it be through online company review sites or social media, each reference to your brand matters.
But who has time to manually comb through every reference to a brand on the world wide web? Kristi will share why online listening and web scraping have emerged as effective and efficient methods to monitor brand sentiment. Specifically, she will address:
- Why social listening and web scraping tools matter.
- The difference between subscription-based and custom tools.
- Questions we ask our clients when creating solutions.
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Kristi Gloppen
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Vice President, Marketing
The Nerdery