Digital Marketing Members Only Conference - Hosted by WWE

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Digital touches every facet of the marketing ecosystem and permeates consumers’ lives morning, noon and night. As more and more consumers “think digitally” and navigate their lives tethered to multiple devices, including wearables, digital is now at the center of everything. This seismic shift will require many marketers to reboot and reevaluate how to engage consumers in this constantly evolving space.

Come hear ground-breaking case studies and lessons-learned from leading marketers, innovators and industry experts as they share their experiences across this dynamic frontier. This complimentary ANA members-only conference is crucial for any marketer seeking to stay one step ahead of what’s coming next.

Agenda

TIME	EVENT DETAILS	LOCATION
Wednesday, March 4, 2015
8:15am	Networking Breakfast
9:00am	General Session Begins
	WWE ENGAGES A PASSIONATE FAN BASE With programming seen in more than 650 million homes in more than 170 countries and nearly a half billion social media followers, WWE has built a loyal and passionate global, fan base. Chief Brand Officer, Stephanie McMahon, will discuss WWE’s content creation and distribution strategies across digital, social and mobile as well as the groundbreaking WWE Network to keep its fans engaged and coming back for more. Stephanie McMahon Chief Brand Officer World Wrestling Entertainment (WWE)
	REACHING THE AUDIENCE WHERE THEY LIVE: COMMUNICATING CONTENT FOR A DIGITAL AGE The Millennial generation is known for many things: a deep understanding of technology, a passion for philanthropy and social good, and a work ethic questioned by the generations before them. However, as more and more industries are transformed by the digital revolution, the role of Millennials in the workplace will only become more vital. In fact, by 2025, Millennials will make up 75% of the global workforce. Understanding how to manage, motivate and retain millennial talent is essential for the future productivity of all industries and crucial in strategically marketing brands to this new generation of consumers. Join Mashable Chief Marketing Officer, Stacy Martinet, as she discusses how brands can utilize millennial talent while creating content that resonates with a digital audience. Stacy will highlight what worked in the digital arena over the past year, how management works at Mashable, as well as what trends to look out for in 2015. Stacy Martinet Chief Marketing Officer Mashable
	PEPSI’S HYPED FOR HALFTIME Pepsi’s Hyped for Halftime: Each year Pepsi focuses its Super Bowl aspirations on a simple but admittedly lofty goal – to be the most talked about brand before, during and after the game. They want fans to feel that Pepsi made their Super Bowl experience better, more relevant and more fun. This case study will focus on how Pepsi extended this year’s conversation with consumers from Thanksgiving through the Super Bowl with a content led communications strategy leveraging interesting and innovation partnerships between agencies, media partners, and producers and how Pepsi defines success on and offline. Katie Haniffy Director of Media PepsiCo., Inc.
12:00pm	Lunch
1:00pm	General Session Continued
	eMarketer: KEY DIGITAL TRENDS FOR 2015 The state of digital advertising can be summed up in three words, “portable, personal and programmatic.” The three “P’s” are reflective of several key trends: Mobile taking center stage in digital ad spending in the US, advertisers’ strategies evolving beyond device-specific thinking to audience-centric approaches, and media buyers leveraging programmatic channels to deploy ads to whatever web-enabled device a consumer uses to access the internet. In addition to data and insight on the factors influencing the shift in advertisers’ strategies and budgets, as well as a primer on what advertisers need to know about mobile advertising—attendees will get a first-look at eMarketer’s US Digital Ad Spending forecast for 2015-2018. Cathy Boyle Senior Mobile Analyst eMarketer
	Coldwell Banker®: CURATING USER-GENERATED CONTENT ON YOUR TERMS The meteoric rise of social platforms has created the ability for marketers to shape online narratives and this has spilled over to determine how consumers and businesses interact with brands. Is your brand embracing the era of social engagement, or are you still struggling with how to make it work within the confines of your organization? Find out how the real estate company Coldwell Banker® is providing sellers and buyers unprecedented ways to tell their stories online, and discover creative ways to embrace user-generated content within your company. Anna Visioli VP, Digital Marketing Coldwell Banker Real Estate LLC
	INNOVATION 2015: THE MARKETING MEGA-TRENDS In this eye-opening session, you’ll learn of the exciting marketing trends being set ablaze by historic levels of digital innovation. At the same time that wearables are ushering in a new anytime-anywhere media—a novel set of “nearables” are giving rise to micro-location marketing. Skyrocketing in popularity, The Internet of Things is turning once-lifeless products into lively new marketing channels. Virtual reality is transforming our 2D Web into an immersive 3D world. Whereas contextual technologies will ensure messages are delivered at the right place and right time…predictive software will fulfill our customers’ needs ahead of time. Big Data insights will yield this century’s biggest breakthroughs, Artificial Intelligence will enable 1:1 personalization, robots will improve customer service, and much more! Christina “CK” Kerley Innovation Speaker & Specialist