ANA B2B Marketing Day @ LinkedIn

Make a lasting impact on your 2019 marketing strategies by attending B2B Marketing Day at LinkedIn. Network with colleagues and engage with thought-leaders as you get the latest on industry trends, best practices and real life case studies from experts and practitioners. Whether your goal is to align more closely with sales or to nurture a select group of customers with personalization, join this 1-Day Conference and you’ll walk away with actionable insights that you can implement at your own organization.

when

Start: Wednesday, March 27, 2019 at 9:00am

End: Wednesday, March 27, 2019 at 3:00pm

WHERE

LinkedIn
350 Fifth Avenue
New York, NY 10118

Registration Pricing

Client-Side Tier Platinum Tier Gold Tier Silver Tier Individual Nonmember
Registration
Members Only Conference $0 $100 $200 $350 N/A N/A

For issues processing your registration or to ask further questions about this event, please contact registration@ana.net


Agenda

TIME EVENT DETAILS LOCATION
Wednesday, March 27, 2019
9:00am Continental Networking Breakfast

9:30am Opening Remarks

Bill Zengel
Vice President, B2B ANA
Jann Martin Schwarz
Global Director, Market Development LinkedIn
10:00am

BALANCING BRAND AND DEMAND TO OPTIMIZE PERFORMANCE

Leading chief marketing officers know how to balance investment in brand and demand, and connect the two in their campaigns and programs to optimize performance across audience engagement, conversion, and business contribution.

Jay Gaines, CMO and Research Fellow at SiriusDecisions will reveal investment trends, a campaign structure, and fact-based criteria for balancing brand and demand for high-performance B2B marketing.

Jay Gaines
Chief Marketing Officer Sirius Decisions
10:45am

BRAND OR DEMAND - IT'S NO DEBATE. YOU NEED TO BALANCE BOTH

Marketers must create a differentiated and connected experience. Any investment in brand must be tightly connected with demand; every investment in demand must deliver an intensely relevant experience that delivers results and elevates the brand.

There is no other way to create and sustain differentiation, to out-perform and out-compete in the experience economy. Learn the keys to bringing Brand and Demand together in 2019.

Matt Preschern
Chief Marketing Officer ForcePoint
Tom Stein
Chair and Chief Client Officer Stein IAS
11:30am Networking Coffee Break

11:45am

B2B DIGITAL MARKETING TRENDS

Digital marketing is changing faster than most marketers can keep pace with. This session looks at the three emerging trends in B2B digital marketing that will challenge you to question conventional marketing wisdom and rethink how you increase performance, customer loyalty and generate revenue. 

We’ll cover best practices and offer practical advice on how to apply these principles to grow your business. After this session you’ll leave with insights you can use the next day at your desk.

Jann Martin Schwarz
Global Director, Market Development LinkedIn
12:30pm Networking Luncheon

1:30pm

LOWERING YOUR COST PER ACTION BY LEVERAGING INTENT DATA

Register for this event, before your boss does and learn how you can dramatically lower your cost per action by leveraging “intent data” from a leader in the space, Bombora.

Mark Dye
Chief Strategy Officer Bombora
2:15pm

SETTING A NEW STRATEGIC DIRECTION

Jessica Zall discusses and shares insights on what modern B2B marketing means within her role at Refinitiv. From developing market research on products (new and existing), user and buyer personas, market positioning and messaging around products, and guiding and educating sales teams in the sales process, her responsibilities are broad and deep. 

Touching upon managing global content strategy, campaigns and budget and monitoring and measuring usage in existing products and direct marketing campaigns to drive usage and cross-sell, it promises to be a thought provoking session.

Jessica Zall
Global Head of Marketing Strategy Refinitiv
3:00pm Conference Adjourns


Cancellation Policy and Notes

No refunds will be granted for any cancellations or for 'no shows.' Unused registrations/applications have no monetary value and cannot be credited to future years or events. ANA will not issue refunds or credits due to failure to redeem a discount coupon during the registration process. You may transfer your registration to a colleague at no additional cost.