At a time when media clutter is at a record high and capturing consumers’ attention is not as easy as it used to be, advertisers in more and more sectors are using out-of-home (OOH) media not only as a way for their brands to stand out, but as an entry point for consumer engagement.
A new ANA survey finds that usage of social, video, and mobile platforms continues to rise, but measurement remains a concern. Learn what the top issues in newer media are for marketers.
Marketers will need to reassess their strategies as multicultural millennials become the dominant consumer group in North America. Find out how Brisk Iced tea, Nissan, and Campbell’s have all targeted this segment in recent campaigns.
An unprecedented volume of data, and the technologies that allow marketers to use it, are driving major breakthroughs in digital marketing. Separating the wheat from the chaff in this enormous and rapidly changing universe is a critical challenge that brand marketers face every day.
For Walmart’s Stephen Quinn, ANA’s new board chair, the convergence of social, local, and mobile (SoLoMo) spells revolution. Quinn also weighs in on some of the topics he hopes will produce spirited discussion over the course of his term.
Marketing is a marathon, not a sprint, but maximizing brand value and equity demands a strong finish as the year winds down. Discover strategies marketers are embracing to make sure they finish strong in 2012.
Privacy is one of the most complicated and convoluted issues facing the marketing industry. When the question is how to control online data tracking, Bob Liodice, president and CEO of the ANA, says self-regulation is the answer.
For all the hard work generated by scores of skilled people and many millions of dollars, marketing efforts often end up being flat, detached, and forgettable. Discover six pieces of advice for marketers on how to produce better work.
Evolving technologies and emerging markets have advanced both consumer-facing campaign opportunities and the infrastructure needed to effectively communicate, customize, and react to conditions in markets throughout the world. Learn about best practices for implementing operational standards in a rapidly changing environment.
As many marketers can attest, online media has not yet reached its full potential as a branding tool, since the metrics used are often inconsistent and confusing. The ANA is teaming up with industry partners to rethink measurement in the digital age.
ANA’s first global agency compensation study reveals that fees now dominate. The study uncovered new insights into how marketers structure and manage compensation with their agency partners.
Liberty Mutual’s Paul Alexander reflects on the boundless possibility of doing “the right thing.” Through the success of its critically acclaimed initiative, “The Responsibility Project,” the company is engaging millions by sharing inspirational stories from ordinary folks who pay good deeds forward.
Company associates who live and breathe your brand can have a dramatic impact on the bottom line. Learn how 3M and Southwest Airlines engage employees to strengthen business.
Johnson & Johnson CPO Hans Melotte discussed the evolution and significance of procurement. Constructive collaboration between procurement, marketing, and agencies serves as a catalyst for meeting business goals, breaking through budget barriers, and creating new opportunities.
Toyota marketing chief Bill Fay takes us under the hood of the automaker’s new campaigns. Fueled by an unprecedented marketing blitz, the auto giant is been rolling out 19 new and updated vehicles in 2012 — the most aggressive new product launch cycle in company history.
Discover how leading marketers are building brands in the age of social media. Examples include ampm, American Licorice, TurboTax, and Zappos.
Finding the right agency can be complex and time-consuming, as a whole ballroom of potential candidates must be narrowed down to find just the right partner for the job. New guidelines for agency search make the process more effective and efficient.
Endorsing Ad-ID could be your company’s wisest investment. Bob Liodice, president and CEO of the ANA, says a costly and time-consuming challenge can be addressed with one simple solution.
Combe’s Tom Cunniff explains why the buzz surrounding social TV is getting louder. Armed with just about any mobile device, consumers are able to rate, comment on, and participate in select TV programming — all in real time.
Digital technologies make it easier than ever for brands to connect at a local level. Discover how Coca-Cola, Burger King, Pepsi, and Dunkin' Donuts are using digital to market their brands globally.