Presentations

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Union Bank Case Study

In this session, Laurie Greene, VP, Media Director– Union Bank shared a case study on Union Bank's latest Brand campaign and their approach to media and results.

2013 ANA Payment Terms Survey – Current Practices For Marketing Services

In this session, Andrew Kritzer shared the 2013 ANA Payment Terms Survey results.

Agency Search: Innovative RFI/RFP Approaches

In this presentation, Anna Horgan, procurement executive at Eli Lilly and Company, United Kingdom, and Mike Thyen, director of procurement in emerging markets at Eli Lilly and Company, shared three case studies that demonstrate Lilly’s approach to customizing the pitch process to increase the chance of long-term satisfaction with the procurement process.

Apollo Education Group Case Study: Using Data to Improve the Customer Experience

In this presentation, learn how the Apollo Education Group applied digital analytics and consumer insights to customize messages to consumers, which not only created a better user experience, but also drove business results as well.

Monsanto Uses Big Data to Build Multi-Channel Marketing Analytics Strategy

In this presentation, Alight Analytics’ Matt Hertig and Monsanto’s Gary Sakin discussed how data dashboards were used to plan and optimize Monsanto’s marketing ROI.

Procurement at Interpublic

In this presentation, Eliseo Rojas, chief procurement officer of the Interpublic Group of Companies, shared how a holding company’s strategic sourcing, procurement, and supplier functions help create better partnerships with agencies and clients.

The North Face: Building Loyalty with Behavioral Data to Drive Sales

In this presentation, Ian Dewar, CRM Manager of The North Face Company, described how the brand used Facebook data and its own loyalty reward program to better understand and tailor content to its customers.

Using Corporate Trade (Barter) To Achieve More

In this session, Kevin Farkas and Bill Georges of Active International discussed what steps procurement executives should take when considering corporate trade.

USPS: Integrating Mobile With Direct Mail

In this webinar, the United States Postal Service shared how they're working with marketers to utilize direct mail that integrates mobile and other technologies as part of their marketing mix to today's technologically savvy consumers.

Where Marketing and Finance Agree on Measurement for Creating Value

In this presentation, Meg Blair, the founding president of the Marketing Accountability Standards Board (MASB), provided an overview of the MASB initiative to establish an industry standard for marketing accountability and predictability to improve financial performance and guide business decision-makers.

How Hess Express Innovates Through Integrated Mobile Marketing

In this presentation, Jaime Liszczak, marketing manager at Hess Corporation, and John Lynch, search engine marketing strategist at The Halo Group, shared a Hess Express integrated mobile case study, and discussed challenges, strategies, and lessons learned.

Intuit's Small Business Big Game Campaign

In this session, Intuit Small Business discussed how they developed Small Business Big Game, the largest social marketing program in Intuit's history.

King’s Hawaiian: Integration of Social Media and Consumer Care

In this presentation, Chad Donvito, director of brand management at King’s Hawaiian, and Courtney Taira, consumer care lead at King’s Hawaiian, shared insights on the brand’s integration of social media and consumer care.

Optimizing Integrated Multi-Screen Campaigns

In this session, Bill Duggan shared insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

The New York Times Company Shares How Marketers Can Capitalize on Growing Mobile Habits and Trends

In this presentation, Michael Zimbalist, vice president of research and development at The New York Times Company, and Steve Shalit, vice president of research and development at The New York Times Company, shared insights and recent research regarding the enormous opportunity mobile presents to advertisers.

Commercial Production Tax Incentives for Advertisers and Marketers

In this presentation, Mike Kolko, director of production tax incentive at CAPS Payroll, identified the key states most beneficial to advertisers by exploring the nuances of their commercial production tax incentive programs.

Forming a Confederacy Between Procurement and Key Stakeholders

In this presentation, Al Roehl, founder of the StepAhead Group, provided proven, practical ideas to prevail over marketing procurement problems, promote relationships, and make progress on business priorities.

2013 ANA Real-Time Marketing Conference: Bob Liodice's Opening Remarks

This presentation contains opening remarks made by Bob Liodice, President and CEO of ANA, at the 2013 ANA Real-Time Marketing Conference.

Hasbro: Brand Relevance in "Right Now" Moments

In this presentation, Victor Lee, vice president, global digital marketing at Hasbro, discussed how the brand leveraged “right now” moments by managing its digital channels like a 24 hour news organization.

Optimizing Integrated Multi-Screen Campaigns

In this webinar presentation, Bill Duggan, group executive vice president at ANA, and Jeff Smith, SVP of global solutions marketing at Nielsen, discussed insightful new research that evaluates the success metrics of integrated multi-screen campaigns, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

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