This presentation explores new possibilities and alternatives outside of the traditional thirty second spot.
This presentation explores the evolution of brand management and the skill sets required to be effective today.
This presentation reviews Link Copy Testing, which allows advertisers to gauge emotional reactions to creative.
These materials explore the EMM end-to-end marketing process + metrics + software approach and illustrates how it has been adapted to a real-world client situation.
In this presentation, Certified Audit of Circulations explained the differences between distribution verification and circulation audits and shared results from the preliminary audits for Yellow Book.
This presentation reviews a first-of-a-kind study which reveals that corporate leaders in Hispanic Marketing also lead in creating shareholder value.
This presentation shares practices for ensuring in-language support at every customer touch point when driving successful multicultural campaigns
This presentation explores how Diamond Foods is making Emerald Nuts "all nuts to all people."
This presentation explores how Oracle designed and implemented a successful Marketing Effectiveness/Media Optimization plan.
The latest examples of innovative newspaper advertising and a discussion of the power of newspapers in the media mix.
This presentation explores how games provide interactive and enjoyable exposure to the E&Y brand.
This presentation reviews how portable people measurement technology can be focused on radio advertising.
This presentation reviews the current state of 'radio' including online, satellite, cable and iPod as well as the traditional AM/FM dial.
An exploration of the consumer/program/commercial dynamic and how it affects the accountability of television advertising.
This presentation reviews the national regulatory landscape for 2006, including ANA's responses to some of the most pressing issues.
This presentation reviews the changing status of television as an advertising mainstay.
This presentation provides an update for accountability in print media from the Audit Bureau of Circulations.
This presentation discusses the need for new forms of print measurement based on engagement rather than circulation.
This presentation reviews new electronic measurement technologies which gather print audience information.
A review of Radio Frequency Identification (RFID), its uses, obstacles, and MRI's RFID initiative.