This presentation reviews new electronic measurement technologies which gather print audience information.
A review of Radio Frequency Identification (RFID), its uses, obstacles, and MRI's RFID initiative.
This presentation provides an overview of the drivers of in-game advertising and dynamic ads.
This presentation explores brand integration in in-game advertising.
This presentation provides information on the role that online games can play right now in your marketing mix and the possibilities for e-commerce opportunities in the future.
This presentation reviews the latest in Microsoft's digital media technology, specifically IPTV.
This presentation explores the drivers behind mobile communications and the prospects for its future.
This presentation reviewed the background of RSS as well as practical insights for applying and utilizing RSS and Weblog marketing.
This presentation reviews the importance of connecting with your customer on an emotional level in this rapidly changing business environment.
This presentation provides examples of consumer promotions from a wide range of industries.
This presentation explores why Kellogg is extremely selective in choosing its partners, and how this practice has proven successful.
This presentation explores how to increase security and reduce risk when planning and implementing interactive promotions.
This presentation shares the strategies and insights behind AXA Equitable's Porsche race car driving sponsorship plan and activation.
This presentation, provides best practices, lessons learned and actionable take-aways from industry leading marketers who have establishing an apples-to-apples ROI comparison of traditional and non-traditional marketing activities.
Lean Marketing applies Lean Thinking lessons learned to marketing processes, providing marketers with a unique and powerful tool to increase MarCom efficiency.
This presentation explore the core process of DMAIC (define, measure, analyze, improve and control) and how it changed the way Xerox and other brands look at their sponsorships.
This presentation shares learnings from the AdAsia conference in Singapore where the Asian ad community considered ideas of what an Asia Century could mean to marketers and the media within the region.
This presentation offers hints and tools for global creative campaigns, reviews how the playing field in Asia has changed, and explores how global marketing organizations can embrace and capitalize on this cultural shift.
This presentation explores how MasterCard is achieving greater global reach through its "Priceless" campaign and by becoming the official card of the Great Singapore Sale.
This presentation explores the use of Gay Games VII sponsorships as a successful vehicle to reach a brand loyal demographic with significant disposable income.