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Ragú Social Media Case Study: Mom's the Word on Dinner

Nivedita Chakravorty, senior brand manager, Ragú, Unilever United States, Inc., discussed the strategy, ideas, and results of a campaign that used social media to reach moms.

Southern Comfort Uses Social Media at Mardi Gras

Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.

Southern Comfort Uses Social Media at Mardi Gras

Kate Boltin, lead interactive marketing analyst, Brown-Forman Corporation, and Marjorie Dufek, interactive marketing director, Brown-Forman Corporation, discussed how Brown-Forman Corporation's Southern Comfort created captivating and compelling content by leveraging newer media and crowd-sourcing techniques in combination with traditional media.

Wheat Thins Builds an Integrated Campaign with 140 Characters

Jim Low, senior marketing director, Kraft Foods, Inc., discussed the strategy behind Wheat Thins' integration of digital and social media with more traditional marketing and the behind-the-scenes of the execution of "The Crunch is Calling" campaign.

PowerPresentation: Branded Entertainment, 3rd Edition

PowerPresentations are collections of charts representing findings from ANA survey research. This set of survey data charts are from an ANA survey which focuses on several areas of branded entertainment initiatives. Questions relate to the measurement and management of branded entertainment.

Yahoo! Mobile Internet: Delivering on the Promise of Mobile Advertising

Yahoo! provides insights to marketers on the emerging potential for ad effectiveness with mobile internet.

Agency Selection Toolkit

R3:JLB’s Brian Goodall has created a sample RFI questionnaire, finalist agency challenge, and evaluation scorecard for this ANA toolkit, which supplements his Insight Brief, Selecting a New Agency.

Consolidation of Online Ad Market Continues as Google Grabs More Shares

According to eMarketer, more than 60 percent of online ad spending will be disbursed between Google, Yahoo!, AOL, Facebook, and Microsoft in 2011.

Coupon to Groupon: New Channels for an Old Tradition

According to eMarketer, 49 percent of Internet users will redeem an online coupon in 2011, making it a rapidly growing consumer touch point.

Dealing with the Growing Problem of Patent Trolls

Cynthia Kernick, partner, Reed Smith, defined what a patent troll is and shared why marketers should be concerned about them.

eMarketer Case Study: Adobe Engages Loyal Fans on Facebook to Share the Love

To enhance fan engagement on Facebook in 2009, Adobe brought in a PR team to build relationships with the fans that were already there—and to gain more.

Sample Credentials Presentation Scorecard

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample credentials presentation scorecard that marketers can use to evaluate meetings with potential new agencies.

Sample Finalist Agency Challenge

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample finalist agency challenge that marketers can use when they are deciding between their top agency choices.

Sample RFI Questionnaire

As a supplement to his Insight Brief, Selecting a New Agency, Brian Goodall, General Manager, R3:JLB, has created a sample RFI (Request For Information) questionnaire that marketers can use when soliciting information about potential new agencies.

Selecting a New Agency

The final Insight Brief in a series written by Brian Goodall, General Manager, R3:JLB, Selecting a New Agency looks at how marketers can narrow down their top candidates and find the agency that is right for them, including how to evaluate agency presentations and create agency challenges. A supplemental toolkit contains additional data, as well as forms that marketers can use and personalize for their own agency searches immediately.

Key Findings Report: Branded Entertainment, 3rd Edition

This Key Findings Report includes highlights of an ANA survey which focuses on several areas of branded entertainment initiatives. Insights relate to the measurement, funding and management of branded entertainment.

Print Advertising: Tough Times Ahead

This compilation of ANA resources contains information on the future of print advertising and new metrics for measuring the medium, along with case studies from ANA member companies BMW MINI, Johnson & Johnson, and Unilever.

Personal Grooming Category Brushes Up On Sponsorship

According to a recent IEG report, personal grooming brands are now using sponsorships to differentiate themselves from their competitors.

Sponsorship Remains Fertile Ground for Property/Casualty Insurers

A report from IEG indicates that companies such as Allstate, Esurance, and Farmers Group are investing heavily in sports sponsorships.

BrightLine Advanced TV Audience Behavior Report: Teen & Tween Branded Entertainment

This report from BrightLine discusses how marketers can more effectively reach teen and tween audiences via interactive TV.

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