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From the Top: Half Full or Half Empty?

ANA President and CEO Bob Liodice looks on the bright side and describes the significant positive strides within the industry despite the economic downturn.

10 Financial and Procurement Issues in 50 Minutes

Industry experts discussed a range of issues regarding finance and procurement including cost containment strategies, agency incentive compensation, and behavioral targeting.

Agency Panel: Digital Key Issues & Best Practices

Representatives from Deutsch, MRM Worldwide, and R/GA discussed key issues facing digital media.

Game-Winning Strategies for Search Marketing in a Down Economy

Kristen Nomura, East and Central Region Manager of Search & Analytics at Google, discussed tools that can help marketers maximize their success in search marketing.

Marketing vs. Finance: Reconcilable Differences

Richard Ettenson, with the Thunderbird School of Global Management, discussed the complicated relationship between marketing and finance.

Marketing vs. Finance: Reconcilable Differences

Richard Ettenson, with the Thunderbird School of Global Management, discussed the complicated relationship between marketing and finance.

Taking Agency Management to the Next Level

Eve Reiter and Sal Vitale at American Express discussed ways to continue evolving the role of agency relations and procurement and presented best practices for 2010 planning.

Taking Agency Management to the Next Level

Eve Reiter and Sal Vitale at American Express discussed ways to continue evolving the role of agency relations and procurement and presented best practices for 2010 planning.

The Largest and Most Extensive Observational Study of Media Usage Ever Conducted

Bill Moult, Found Partner, Sequent Partners, and Jim Spaeth, Founding Partner, Sequent Partners, shared the results of a Video Consumer Mapping Study.

The Power of Pull: How to Become Digitally Discoverable

Steve Rubel, SVP of Edelman Public Relations Worldwide, discussed how marketers can use the combination of social networks and search marketing to "pull" consumers into their brands.

Earning a Place at the Table: How Do Marketing Executives Get a Spot in the C-Suite?

A panel of financial executives from Ernst & Young, OfficeMax, Diageo North America, Citi, and Johnson & Johnson discussed how marketing can learn to work more effectively with finance.

"How Sweet the Sound" Hits All the Right Notes

Robyn Duval, associate director, national advertising, Verizon Wireless, shared the results of Verizon Wireless' Effie Award-winning campaign, "How Sweet the Sound."

Collective Bargaining at a Crossroads

Douglas J. Wood with Reed Smith, LLP discussed the new three-year SAG/AFTRA contract and touched on topics including the economic benefits of the negotiations, pension and health benefits, and ways to avoid lawyers in a recession.

Integration: The Key to an Effective and Efficient Marketing Budget

Liz Cahill, VP of Marketing at VF Corporation, shared examples of how Lee and other VF Corporation brands have used advanced analytics to get the greatest value from their marketing budgets,

Lessons Learned While Establishing a Media Optimization Practice

Nicholas Primola, Senior Vice President, Direct Marketing and Media Optimization, Citizens Bank shared how he was able to successfully optimize their media investment to stretch a limited budget.

Taking Risks in the Downturn, Can You Afford Not To?

Denny's CMO Mark Chmiel and Optimedia's CEO Antony Young discussed how its promotional marketing plan helped revive the Denny's brand.

HP Case Study: 31 Days of the Dragon WOM Marketing Program

Chris Aarons and Geoff Nelson of Buzz Corps shared the story behind their award-winning Hewlett Packard campaign.

The Democratization of Production

Jane Friesen with Razorfish discussed how the evolution of digital tools has created a democratization of production that enables lower costs and more creatively diverse options for making work and presented case studies of digital campaigns.

Total Experience: Organic Overview

Minna Rhee of Organic New York discussed her agency's phased approach to its work and presented case studies from Jeep and Bank of America.

Why Do Lower Budgets Work For Multicultural TV Productions?

GlobalHue's Dale Bramwell discussed how multicultural agencies are able to realize great savings in television productions.

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