All MKC Content
United Technologies is a 58 billion dollar company that few people knew about. We needed to get Wall Street investors to take notice of this solid diversified industrial in a way that would inspire them to research, recommend and purchase United Technologies stock — with serious levels of investment.
To build brand awareness, technology company CSC launched a mobile app that could display its services to potential and current clients in an easily accessible way.
Chipotle is known for its burritos, but few know that Chipotle has radically changed fast food. The brand asked its agency to tell Chipotle's story. The result was a content driven marketing platform, "Cultivate a Better World," designed to emotionally engage customers in Chipotle's journey to create a sustainable future.
CVS Caremark’s new, responsive career website can better tell its story and attract the right candidates to work for its organization.
Activia designed an interactive rich media campaign to highlight the taste and benefits of its new line of yogurt.
Danone Activia brand yogurt used mobile marketing and emotive competition to engage consumers and increase brand awareness without relying on price promotions to drive sales.
Prudential's Day One campaign follows recent retirees from across the country on their first day of retirement, to paint a real and truthful picture to the 10,000 Americans retiring every day.
Deep Silver/Square Enix created an additional app to complement game play and increase consumer interaction with its popular zombie game Dead Island: Riptide.
Auto Trader, a U.K.-based auto classified site, developed an iPhone app to give car dealers new tools to be successful in a mobile world.
Dell launched a campaign that relied on mobile and interactive TV to determine if consumers become more engaged with a brand when they receive ads across multiple screens.
Delta used Microsoft’s Ads-in-Apps strategy (which is part of Windows 8) to find new ways to capture the attention of its audience via their mobile devices.
Jim Beam wanted to re-energize the brand and reach new customers. In 2011, they launched Devil's Cut, a unique bourbon extracted from the barrel wood and aged 6 years. Through a multi-channel global campaign, the launch was a great commercial success, exceeding volume sales by over 50 percent.
Concerned that interest in recreational boating was declining, Discover Boating created a multi-media awareness campaign to entice and educate potential boaters.
ING needed to a 10-20 percent improvement in key brand metrics with a 2.5 percent SOV during a period when trust in financial institutions was at an all time low. ING encouraged consumers to find their number — the amount of money they needed to save to retire the way they want. They made 'the number' an arresting, evocative icon and used a media strategy that maximized each dollar.
By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
In 2008, Pup-Peroni faced 20 straight months of declining share with their primary competitor dominating the marketplace in both share of media and consumer perception. Pup-Peroni was repositioned to evoke a more emotionally relevant relationship connected to an ownable reason to buy.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
Safeway’s Chicago-area grocery chain subsidiary created a mobile app to provide customizable discounts, make grocery lists, and support its loyalty program.
Sears had experienced 10 years of downward momentum at back-to-school. To reverse that trend we embodied the Tween values of collaboration, participation and sharing. Within the first 2 months of the program, we reversed negative trends and got 1.6 million hits to the website.
Google built a business around helping people find things and, as mobile usage skyrockets, those searches are increasingly coming from mobile phones. Yet 80 percent of U.S. small businesses lag behind their customers in mobile adoption. Google wanted to spread the word that mobilizing is important and provide tools to take action.