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Ebiquity, on How to Enhance Your Media Value

PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

Ebiquity, on How to Enhance Your Media Value

In this presentation, PJ Leary, CEO of Ebiquity, discussed why marketers incorporate media audits into their advertising protocols, what organizational obstacles they confront and overcome, and how they are able to use the results to drive performance improvements.

How Adobe Helps Marketers and Its Own Brand with CMO.com

Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

How Adobe Helps Marketers and Its Own Brand with CMO.com

In this presentation, Dan Berthiaume, principal of CMO Communications at Adobe, shared how Adobe is using CMO.com to strengthen its brand, and best practices for getting the most out of content marketing.

Intel Develops a Branded Content Formula to Ensure Repeated Success

Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Intel Develops a Branded Content Formula to Ensure Repeated Success

In this presentation, Billie Goldman, partner marketing at Intel Corporation, shared Intel’s content marketing approach and key learnings from launching award-winning branded video content that went viral, engaged target consumers, and drove results.

Leveraging Digital Data for Growth

In this webinar video, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.

Leveraging Digital Data For Growth

In this webinar, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Mirror, Mirror, on the Wall, Who Is the Best Agency of Them All?

In this presentation, Avi Dan, founder and CEO of Avidan Strategies LLC, discussed which qualities make a great agency and which ones were on the radar of top CMOs.

Programmatic Video Inventory Doubles

Marketers have long cited the shortage of inventory as one of the critical hurdles in the online video advertising business, but there are signs that inventory is expanding, at least when it comes to the programmatic buying market.

Real-Time Marketing and the Power of a Selfie

Real-time marketing has taken the main stage in the last few months. Many marketers are very starry-eyed over this phenomenon. And for smart entertainment marketers it’s working pretty well, à la big real-time events such as the Academy Awards.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Value of Music to a Brand

Toni Wallace, director of strategic marketing and partnerships at Columbia Records, shared analysis from a Sony Music behavioral study and how music can be an effective component of a content marketing campaign.

Ad Agencies Should Produce In-House Video to Promote Branded Content

2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.

How 10 Retailers Are Pushing Private Label’s Potential

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality, and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected.

Marketing Procurement – Building A Relationship With Marketing And Other Centralized Services

In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.

Music To A Millennial's Ear

In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.

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