All MKC Content

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Shopper Marketing for the New American Consumer

Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

Shopper Marketing for the New American Consumer

In this presentation, Laura I. Puente, director of strategic marketing at ConAgra Foods, and Leslie Lee, director of shopper marketing at ConAgra Foods, shared shopper marketing insights, strategies, and successful executions.

The Female/Male Digital Divide

In today’s digital and social media-driven world, consumers have the world at their fingertips, but are men and women’s fingers doing the same thing? A closer look into today’s rapidly evolving digital behaviors highlights the differences between what engages men and women—as well as how they react (or don’t) along the way.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

In this presentation, John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

TV/Digital Post-Production and Ad Distribution: 2014 Industry Outlook

John Lipuma, CEO of PostAds Group, discussed how many of the newly formed advertising entities could affect the marketing landscape in 2014.

What Marketers Need To Know About DSPs (Demand-Side Platforms)

In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

What Marketers Need To Know About DSPs (Demand-Side Platforms)

In this webinar presentation, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

Agencies: +3.1% Organic Growth Year for 2013 Sets Stage for Better 2014

Pivotal's review of 4Q13 and FY2013 trends among the largest diversified agency holding companies highlight a group of companies that grew at only a slightly slower pace than did global media owners, accelerating in relative terms while global media owners saw a slowdown during 2013.

AHAA Total Market Research and Definition Platform

Carlos Santiago, chair of the AHAA research committee and president and chief strategist at Santiago Solutions Group, and Lizette Williams, senior brand manager at Kimberly-Clark Corporation, led a discussion of total market strategy and the AHAA Total Market Benchmark study results.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

An Industry Expert Shares How to Create Long-Lasting Customer Interactions in Social Media

In this presentation, Ben Blakesley, author of Get Social: A Practical Guide to Using Social Media for Business, shared how to create social strategies and content, manage socially enabled marketing campaigns, implement channel management processes, and form relationships with current and prospective clients via social channels.

Cross-Cultural Marketing within Total Market

In this presentations, there was a discussion regarding cross-cultural marketing within total market.

Digital Es Universal: How U.S. Hispanics Are Driving Growth in Digital

Hispanic consumers are not only the fastest-growing demographic in the U.S., they’re also trendsetters in digital, leading the growth in device ownership and online usage. In addition to growing their mobile usage, Hispanics have rapidly adopted multi-screen video viewing into their daily routines.

Krispy Kreme: Digital Integration at the Heart

Kelley O’Brien, director of social media at Krispy Kreme Doughnut Corporation, shared how the brand creatively approaches digital, social, and mobile and maintains consistent integration.

Microsoft Social Media Trends 2014 on Niche Markets

Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Microsoft Social Media Trends 2014 on Niche Markets

In this presentation, Ivy Esquero, global consumer insights manager at Microsoft, shared how marketers can ultimately harness the power of niche networks to drive engagement with their brands.

Millennials Prefer Cities to Suburbs, Subways to Driveways

Millennials are the social generation, both online and in-person. As the founders of the social media movement, they’re never more than a few clicks away from friends and family. And offline, they prefer to live in dense, diverse urban villages where social interaction is just outside their front doors.

Nissan Celebrates Social Media Innovation

Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

Nissan Celebrates Social Media Innovation

In this presentation, Erich Marx, director, website and social media marketing at Nissan North America, Inc. unveiled how the brand seamlessly integrated social media into its marketing strategy.

Virgin Mobile Breaks Through with Social Content and Commerce Optimization

Felicia Hill, senior manager of branded content and social engagement at Virgin Mobile USA, and David Spiegel, vice president of sales and social publishing at BuzzFeed, discussed how the brand and publisher partnered to deliver entertaining branded social media content.

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