All MKC Content

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The Content Marketing Imperative: Beyond the Buzz and Into Reality

In this presentation, Robert Rose, chief strategist at the Content Marketing Institute, offered examples of how brands have used content to drive marketing results across search advertising, PR, and B-to-B customer education.

The Value of Music to a Brand

Toni Wallace, director of strategic marketing and partnerships at Columbia Records, shared analysis from a Sony Music behavioral study and how music can be an effective component of a content marketing campaign.

Ad Agencies Should Produce In-House Video to Promote Branded Content

2014 will be the year that branded video content, more specifically online and mobile video, becomes a significant story.

Disrupting the Status Quo: How Decoupling Production from Creative Can Improve the Bottom Line

Gregory North, vice president at Xerox Corporate Lean Six Sigma & Business Transformation, discussed the pros, and cons of production decoupling, and what brands can do to better manage their marketing processes.

How 10 Retailers Are Pushing Private Label’s Potential

Private brands are a significant player in today’s U.S. retail landscape, reaching $112 billion out of $643 billion in total retail sales in 2013. But given the perfect storm of a struggling economy, rising consumer perception of quality, and new lines hitting stores daily, private brands’ growth has not yet reached the potential many expected.

Marketing Procurement – Building A Relationship With Marketing And Other Centralized Services

In this session, AIG discussed the importance of having that open line of communications and building the right relationships with marketing and other internal resouces, in order to evolve to a successful joint partnership.

Music To A Millennial's Ear

In this session, Elliot Lum, Vice President – Columbia Records shared the findings of how music, digital music in particular, can drive business results.

Optimizing Integrated Multi-Screen Campaigns

In this session, attendees learned about how ANA and Nielsen joined forces on insightful new research that evaluates the success metrics of integrated multi-screen campaigns – including the mobile screen, examines the attributes that can lead to increased spending on such campaigns, ascertains the importance of the different ad formats best suited for integrated multi-screen advertising, and more.

Social Activation In Financial Services: From Awareness To Acquisition To Engagement

In this session, Jennifer Larson, Vice President, Senior Manager, U.S. Advertising - BMO Harris Bank shared their social media journey and how they activate at each customer lifecycle phase from awareness to acquisition to brand engagement.

Social Local — Global Target

For the politically minded marketer, the social media sphere is likely the best prognosticator of political flavors available. Preferences, likes, clubs, affinities and alliances can all be easily found in public profile searches.

Telecoms Push Customer Service on Social Networks, Engagement Still Lags

Competition breeds innovation, and few markets are more cutthroat than telecommunications. As a result, phone carriers like Verizon and T-Mobile are setting a new standard for customer service, or at least on social channels like Facebook.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

What Do Marketing Procurement Professionals Need to Know About Scaling Social Media?

In this presentation, Peter Friedman, chairman and CEO of LiveWorld, discussed what procurement professionals need to know about scaling social media.

Verizon’s Social Media Evolution

W. David Hubbard, vice president and deputy general counsel, marketing, at Verizon, sheds light on the company's Social Center of Excellence and shares one of the biggest issues advertisers face in social. Hubbard is a featured speaker at the ANA Advertising Law and Public Policy Conference in April.

Achieving Omnichannel Marketing

Omnichannel and multichannel marketing have different values to your business and perform differently. What this means for email is, you have to think of your email and multichannel programs as a portfolio.

B-to-C Content Marketing: 2014 Benchmarks, Budgets, and Trends for North America

Discover not only how the B-to-C content marketing landscape has changed over the last year but also learn what the most effective B-to-C marketers are doing differently than their peers in this study from the Content Marketing Institute.

March Madness Ad Revenue

As sports fans across the country get ready to fill out brackets predicting the outcome of the NCAA Men’s Division I Basketball Championship, advertisers are also eagerly anticipating the 21-day event known simply as “March Madness.”

March Madness Generated $1.15 Billion in Ad Revenue in 2013

March Madness, the NCAA Men's Division 1 Basketball Championship, is one of the largest and most valuable properties in all of TV sports, triggering more than $8 billion in TV ad spending in 2013.

PowerPresentation: 2013 ANA/ Real-Time Marketing Survey

This collection of data charts represents findings from the 2013 ANA Real-Time Marketing Survey. The objective of this survey was to gain critical insights into how marketers define real-time marketing, how they are using real-time marketing, how they measure success, how they structure their organizations for real-time marketing, and what barriers to adoption they have experienced.

Chief Marketing Officers on a High

According to the February 2014 edition of The CMO Survey of marketing leaders, CMO optimism for the U.S. economy reached its highest point in five years.

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