By using a limited budget creatively and leveraging strategic partnerships, DocuSign saw success with an integrated marketing campaign for a product update.
In Argentina, Nestlé/Nescafé created a mobile advergame based on the popular Candy Crush game to positively highlight its Dolce Gusto brand.
With an extremely limited budget, the Swedish Committee for Afghanistan launched an innovative SMS campaign that raised money for schools in Afghanistan and created a new way of writing books.
National Geographic channel created a tablet app to help drum up exposure for its Killing Lincoln factual drama.
eBay used the Apple iAd network to target existing iPhone eBay app users and remind them of how easy it is sell things using the eBay app.
To increase the relevant material available to readers, ALM tailored its newsletter to meet the mobile demands of its audience.
Planters partnered with Zipcar to promote a new peanut butter product via QR codes.
Expedia launched the first desktop-to-mobile customer retargeting campaign to raise awareness and use of its mobile apps and mobile website for smartphone and tablet.
To create awareness on a global level, Faena mirrored its website after one Argentina’s most iconic instruments to increase site functionality while also fostering creative expression.
To promote the fourth installment of the horror franchise Paranormal Activity, marketers created a rich media ad that “haunted” users’ phones.
Tesco used location-based mobile technologies to drive users to Tesco retail stores and increase sales of the new FIFA13 video game that was for sale in Tesco locations.
To promote the launch of the Galaxy Note II and emphasize its creative potential, Samsung attempted to break a Guinness World Record in the art category.
Dove Men penetrated an established segment in a new and relevant way by developing an app that reached men on the go with helpful videos, tips, and tools to stay healthy.
To tell its story, AT&T turned to Flipboard to engage users in their fast-swipe experience.
Levi’s reintroduced its brand to a younger, more tech-savvy audience by creating a campaign with Flipboard, the world’s first social magazine for iPad, iPhone, and Android, making the first curated, shoppable brand magazine.
Ford España (Ford Spain) used rich media to introduce a new vehicle model, illustrating new safety features and ease of vehicle access to build awareness and purchase consideration.
Ford Motor Company built an app to help put enthusiasts in the driver’s seat by customizing their very own dream cars.
Ford Racing created a cross-mobile integration campaign to better connect race enthusiasts with Ford to grow its fan base.
Ford used SMS interactions to share prospects’ locations and models of interest with nearby Ford sales representatives, increasing leads to dealerships and driving engagement.
FOX Broadcasting used a mobile banner ad to drive views of the trailer for its new show The Following and encourage users to tune in for the premiere.