Chiquita Brands created a multi-option app to engage consumers with its products and promote its association with Little League Baseball.
Nestlé Spain used a mobile advergame to connect with children as part of a larger promotional campaign.
When Klondike introduced its Choco Taco to grocers’ freezers, it needed to maintain its #1 position in the U.S. and increase sales in Canada. Extending Klondike bar’s successful “5 Seconds to Glory” campaign to Choco Taco piqued the interest of a receptive audience. Klondike held its #1 U.S. position, sales in Canada increased 42%, and demand for Choco Taco was so high that Klondike pulled the advertising to avoid running out.
Chocolate Milk, America’s Favorite Treat, was under attack for contributing to childhood obesity — shunned by parents and schools alike. To de-villainize Chocolate Milk, we had to de-stigmatize it.
To promote the Blu-ray release of the film Chronicle, 20th Century Fox Home Entertainment created a “choose your own adventure” advertising campaign.
From a lack of the correct kind of communication between kids and parents, sneakers traditionally didn't make Christmas shopping lists. So, we showed kids how to tell their parents what they really want for Christmas, and for every dollar spent on marketing, four dollars were spent by consumers at Foot Locker.
Viewed as old-fashioned, Chuck E. Cheese’s sought to contemporize its family dining brand and drive visits by creating an augmented reality mobile app that provided user-generated content to show images of guests making memories in its branded experience.
As a brand tarnished by the financial crisis, Citi saw the Team USA sponsorship as an opportunity to do more than just put rings on their ads. With the insight that nobody reaches the podium alone, they created a program called Every Step of the Way. Citi broke through in surpassing all first-time sponsors and changed brand perceptions amongst core audiences.
The U.S. Air Force built a centralized hub offering information and tools relating to careers in an array of business and technical fields to recruit talented civilians.
Vodafone created a mobile commerce platform to help expand its marketing database in Spain.
The Presidential Inauguration presented an unprecedented opportunity to demonstrate CNN's brand leadership as the place for news. CNN.com's collaboration with Facebook offered consumers the opportunity to witness the historic event firsthand while also connecting with their friends in real-time.
Coca-Cola designed an app to foster consumer engagement during the Euro 2012 Championship.
Coca-Cola built a social radio network to connect with teenagers living in Latin America using a mobile app.
Coca-Cola launched SmileWorld, a mobile social community, to engage with Spanish customers.
Dunkin’ Donuts created an engaging Facebook experience accessible to mobile Facebook users.
Coca-Cola Korea engages in youth recruitment using mobile technologies that emphasize energizing refreshment through play and connection, while offering as a reward additional wireless data capacity, something 80 percent of Korean teens exceed each month.
Columbia Sportswear created a mobile app to provide its customers with a platform to capture and share their outdoor experiences.
Carl’s Furniture City launched a mobile web campaign to drive sales and engage its target audience.
Doritos Late Night was one of nearly thirty new product introductions in the salty snack category in 2009. By thinking like an entertainment company, rather than just selling snacks, the brand transformed a bag of chips into a ticket for an exclusive music performance and helped create the most valuable salty snack introduction of 2009.
The creation of a mobile app to promote and use during Content Marketing World 2012 provided a sticky channel for audience engagement, attendee networking, and knowledge sharing.