Out-of-home (OOH) advertising has the ability to reach 90% of American consumers, as well as more affluent consumers specifically, according to this report from the Outdoor Advertising Association of America (OAAA).
The Outdoor Advertising Association of America (OAAA) commissioned Arbitron to research how out-of-home (OOH) advertising can drive online search, social media, and website traffic by creating a contest to determine which president’s image should be added to Mount Rushmore next.
Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.
Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.
Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.
Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.
The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”
This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.
This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.
McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.
This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.
In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.
This OAAA guide outlines the requirements for out-of-home artwork production.
This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.
This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.
In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.
Lloyd’s Barbeque Company used traditional and non-traditional out-of-home advertising, in partnership with radio, to raise consumer awareness of its products in the Minneapolis area.