2013 Out-of-Home Advertising Study

Out-of-home (OOH) advertising has the ability to reach 90% of American consumers, as well as more affluent consumers specifically, according to this report from the Outdoor Advertising Association of America (OAAA).

Project Rushmore 2013: Out-of-Home Advertising and Online Activations

The Outdoor Advertising Association of America (OAAA) commissioned Arbitron to research how out-of-home (OOH) advertising can drive online search, social media, and website traffic by creating a contest to determine which president’s image should be added to Mount Rushmore next.

OAAA Case Study: Wranglers

Wranglers used out-of-home co-op advertising to reach Hispanic consumers, despite a declining budget.

OAAA Case Study: Morningstar Self Storage

Morningstar Self-Storage used out-of-home advertising to differentiate itself in a competitive category.

OAAA Case Study: Jelly Belly

Jelly Belly used out-of-home advertising to launch a new product with a limited advertising budget.

OAAA Case Study: Kaiser Permanente

Kaiser Permanente used out-of-home advertising to increase brand awareness during annual health insurance open enrollment periods.

USA TouchPoints Study

The OAAA commissioned a study with USA TouchPoints to explore what consumers do when they’re “away from home.”

Outdoor Advertising Today

This guide from the OAAA outlines the benefits of out-of-home advertising, as well as the legal restrictions the industry faces and the steps they are taking to become more environmentally friendly.

Planning for Out-of-Home Media

This guidebook from the OAAA explores government regulation of out-of-home (OOH) advertising, OOH measurement and buying, and the effectiveness of OOH.

OAAA Case Study: McDonald’s Angus Burger

McDonald’s used out-of-home advertising to generate excitement around the launch of the Angus burger in 2009.

Creating Effective Out-of-Home Advertising

This OAAA guide outlines the best practices, challenges, and components of effective out-of-home advertising.

OAAA Case Study: Reebok RealFlex

In 2011, Reebok used out-of-home advertising to help educate the public about the benefits of its new RealFlex sneaker.

Out-of-Home Print Production Specifications

This OAAA guide outlines the requirements for out-of-home artwork production.

OAAA Interactive Out-of-Home Media Primer

This OAAA guide outlines the basics of the social media landscape, how out-of-home advertising can fit into an interactive campaign, and ways to incorporate social media into out-of-home creative executions.

Out-of-Home Advertising Effectiveness and Return on Investment

This OAAA study on out-of-home advertising found that for each dollar spent globally on out-of-home advertising, an average of $2.80 was received in sales.

OAAA Case Study: Kraft Blue Box Macaroni & Cheese

In 2010, Kraft used out-of-home advertising to help reinvigorate their classic macaroni and cheese brand.

Lloyd’s Barbeque Company

Lloyd’s Barbeque Company used traditional and non-traditional out-of-home advertising, in partnership with radio, to raise consumer awareness of its products in the Minneapolis area.

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