Knowledge Partners

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Getting Social, Doing Good, and Driving Impact

According to the Council of PR Firms, social media has the power to impact the public good by elevating the visibility of causes, assisting with fund raising, and advancing messaging.

A Peak Under the Curtain: The Principal Financial Group and the Big Ten

IEG reports that The Principal Financial Group, Inc. is expanding its footprint in college sports with a new multiyear tie to the Big Ten Conference.

Data Storytelling: The Art and Science of Social Media Metrics

This Q&A between the Council of PR Firms and 5Loom, a social media firm, looks at how brands can use data and analytics to improve their storytelling skills.

Digital Video to Impact 2013 Spend by CMOs

In this white paper the CMO Club summarizes results from their survey of 170 chief marketing officers (CMOs) on their digital video plans and the impact on the 2013 TV Upfronts and broadcast media investments.

Madison & Wall: The Temperature of Online Advertising

According to Pivotal Research Group, current trends impacting online advertising include exchanges and real-time bidding and the growth of online video and mobile advertising.

Brands on the Red Carpet: Re-evaluating the Marketing Role of Celebrities

This article from the Council of PR Firms explores how many brands are looking beyond traditional celebrities to find brand influencers.

HTML5 and Flash: Beyond the Hype

avVenta examines the use of HTML5 and Flash technologies in digital marketing programs which seek to optimize the reach and presentation of rich media content.

Working With Your Public Relations Firm: A Guide for Clients

Written by the Council of PR Firms, this guidebook teaches marketers how to launch a relationship with a new PR agency.

Public Relations and Procurement: Building and Sustaining Productive Working Relationships

This guidebook from the Council of PR Firms is designed to help facilitate a better working relationship between procurement professionals and public relations, as they two groups continue to work together more and more frequently.

Winning at Integration

The best practices for improving client/agency integration that are featured in this report from R3:JLB were inspired by conversations with 20 agency CEOs and some of the nation’s top marketers.

Measuring the Impact of Public Relations on Sales

This guidebook from the Council of PR Firms looks at how public relations measurement and evaluation is growing in sophistication.

Standards for Conducting a Public Relations Firm Search

This guidebook from the Council of PR Firms provides best practices for selecting a PR agency.

The Evolving Role of the Chief Marketing Officer

This article from Spencer Stuart looks at how the responsibilities of the CMO have evolved in the hospitality and leisure industries.

GfK MRI: Tablets and TV: Two Screen Viewing

In the 9th edition of their digital update video series, GfK MRI provides insights from their latest iPanel research on two-screen viewing habits for tablets and TV.

Local Marketing Automation: Translating National Strategies into Local Executions

This white paper from Balihoo argues that the most efficient way for a national brand to generate demand at the local level is to implement a local marketing automation platform that integrates technology with services to drive enterprise-level marketing strategy and implementation throughout an affiliate network.

Madison & Wall: MySpace 2.0 Billion

Facebook is spending $2 billion a year on capital infrastructure, virtually eliminating the possibility of a competitive threat.

Davis & Gilbert LLP: Court Rejects Federal Criminal Charges Against Host of Online Poker Games

In this advertising alert, Davis & Gilbert LLP discusses the implications of a recent decision which overturned federal criminal charges against the host of an online poker gaming site.

Yahoo!: Brave New Moms

In this research brief, Yahoo! provides insights to brands on how to connect with and help moms via technology.

Yahoo!: Online Behavior Prior to Automobile Purchase

This research report from Yahoo! provides insights to marketers on how consumers engage with online automotive content in the three months prior to purchase.

Yahoo!: Holiday Shopping Trends

In this piece Yahoo! provides key research implications to marketers to help them to better reach consumers during the busy holiday shopping season.

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