Knowledge Partner Content
It was a great year for digital advertising. This infographic from Google looks at the big shifts that redefined the industry in 2013.
Sargi Mann, VP director of search marketing at Carat, explains how search can provide unparalleled global scale, rich insights into potential customers, and a real-time look at what matters most to them.
In this paper, Networked Insights explores a new generation of analytics capabilities that offer marketing and media executives practical ways to mine the rich social media data that’s available today and use it to measure and improve marketing performance.
Whether you’re a Blue, a national or a regional insurer, healthcare is becoming more retail and the rules of brand building will never be the same. Learn how to effectively manage and build brands in the new healthcare landscape in this report from Lippincott.
Whether you are sitting in the driver’s seat or being driven, sales and marketing teams are expected to build their analytics muscle. This paper will help make sure you understand and can master the process.
A significant part of the world's advertising dollars is wasted because companies are unable to accurately track campaign resonance and reaction. Nielsen discusses how neuroscience, the study of the brain and nervous system, can address this age-old need.
VisionEdge Marketing designed this white paper to help CMOs and key members of the marketing leadership team evaluate their technology smarts and create a plan that will enable their organization to embrace and harness the power of technology.
The Nielsen Global Survey of Consumer Shopping Behavior included more than 29,000 online respondents in 58 countries. The findings shine a light on how consumers shop and what drives category purchasing.
The Latino LGBT community is the second largest sub-group within the larger LGBT community. It is a diverse population, and its uniqueness is important to understand.
This article answers the question, "Why spend advertising dollars in an effort to reach transgender populations?"
This white paper from Nielsen discusses how U.S. Hispanic women, also known as Latinas, have recently and rapidly surfaced as prominent contributors to the educational, economic, and cultural wellbeing of not only their own ethnicity, but of American society and the consumer marketplace.
This Facebook-commissioned study from Nielsen compares Facebook’s total site reach to that of large TV networks and establishes heuristics for optimizing reach delivery on a large CPG company’s multi-platform campaign.
Sridhar Ramaswamy, SVP of ads and commerce at Google, explains how combining classic retail truths with digital savvy can help retailers do what matters most: serve their customers better.
Super Bowl XLVII was seen by almost 10 million Hispanics ages 12 and up — the largest Hispanic audience to date. With these impressive numbers the big question is: Has the NFL edged out soccer as the king of sports amongst Hispanics?
Read success stories and best practices from Nielsen’s 2013 Breakthrough Innovation Winners. Brands profiled include Allegra Allergy, Magnum Ice Cream, Milo’s Kitchen Home-Style Dog Treats, MiO Liquid Water Enhancer, Skinny Cow Candy, and Reese’s Minis.
With over a third of customers at major U.S. banks now regularly using mobile banking, it is imperative that marketers realize the full value of this fast-evolving channel. Google asked experts from Citi, JP Morgan Chase, H&R Block and CareOne to share their insights about best practices.
It’s important to understand the impact of the mobile ads that appear above and below search results. Google’s latest study looks at how many unique site visits are driven by search ads.
This study, done in conjunction with the Google Shopper Marketing Agency Council and M/A/R/C Research, seeks to uncover the role and opportunities for mobile in the shopping experience.
Kim Larson, a brand building expert at Google’s BrandLab, works with more than 100 global brands each year. They share their fears, failures, goals and successes. As part of the Engagement Project, she shares how letting go can lead to new, more rewarding relationships in this article.
Despite all the new opportunities for HTML5 in digital advertising, some advertisers are not adopting mobile ads in full force. Read about the four key challenges holding advertisers back from leaping into the HTML5 world.