Martin Walker, senior director, global business policy council, A.T. Kearney, and Johan Gott, director, global business policy council, A.T. Kearney, discussed how global population shifts are impacting the global economy and the ramifications this may have for marketers.
Scott Campbell, general manager, marketing, IMC division for the U.S., Colgate-Palmolive Company, and Katherine Freeley, sourcing manager, marketing, global indirect procurement, North America/corporate, Colgate-Palmolive Company, discussed how marketing and procurement partner together at Colgate to manage their agency relationship.
Brett Colbert, global procurement manager, advertising and market research at Anheuser-Busch InBev, discussed the various roles of procurement and how procurement is measured.
Representatives from A&E Television Networks (AETN) and NeuroFocus, Inc. discussed the partnership between the two organizations, which allows AETN to use neuroscience technologies to track the impact of advertising on consumers.
A panel of market research recruiters and experts discussed the state of the market research industry today.
Jon Lese discussed PerkinElmer's sponsorship of Water Environment Federation and detailed the engagement cycle, which is key to success in sponsorship activities.
Wendy Metcalf, director of partnership marketing at Lifelock, Inc., discussed her company's highly visible sponsorships and the strategies, activation, and success of each.
Jessica Ciccone, director of corporate communications for the New York Jets, discussed how the franchise launched Ultimate Fan, a social game that bills itself as the first revenue-generating Facebook application to be backed by an NFL team.
Paul Pednault, founder and president at Sponsorium International, and Seth Leeds, senior director at Sponsorium International, discussed how to realize even better returns by measuring the intangibles within sponsorship and applying them to partnerships. JW Cannon, sponsorship manager, financial services brand marketing at ING U.S., shared insights on navigating the formerly un-measurable waters associated with the brand's sponsorship marketing.
Members from the ANA's TV and Digital Marketing Committees engaged in an extensive discussion with members from the European Group on TV Advertising (egta) at a November 17, 2010 joint meeting of the TV and Digital Marketing Committees.
Ed Sanders, senior marketing manager, Creative Lab, Google, shared some examples of Google's creative work, which is geared towards reminding people why they love to use Google and its products.
Stephane Coruble, new business operations director, RTL Belgium, discussed the advancements Belgian TV has made in implementing video-on-demand and interactive TV advertising.
Deborah Hannah, integrated marketing planning director, Kimberly-Clark Corporation, shared a case study on the U by Kotex® brand campaign.
Steve Frenda, managing director of The In-Store Marketing Institute, detailed how marketers can take advantage of the new touch points available throughout the marketing ecosystem.
Teresa Iglesias-Solomon, VP, segment and field marketing, Best Buy, discussed Best Buy's efforts to connect with their Hispanic consumers.
Representatives from Starcom MediaVest and Telemundo discussed recent research they commissioned on Latinos living in the U.S. today.
Kadesha Carroll, senior market program specialist at Sony Electronics Inc., and Andrea Hoffman, founder and chief executive officer at Diversity Affluence, covered laser-focused "plug and play" strategies and methods to build authentic, targeted marketing efforts to reach affluent African-Americans, a virtually untapped audience.
Representatives from UniWorld Group, Inc., a division of WPP, discussed their Gold Effie Award-winning campaign created for the U.S. Marine Corps.
Ryu Yokoi, Brand Manager, Unilever, Sarah Kostecki, Account and Marketing Director, Ogilvy & Mather, and Jeffrey Bowman, Director, OgilvyCulture, discussed how Hellmann's used a general market idea in 2009 to reach the Hispanic community.
Kevin Clayton, chief diversity officer at the United States Tennis Association (USTA), provided insights behind the organizational alignment of the USTA's diversity and inclusion strategies and tactics with existing business activities.