Graciela Eleta, senior VP, brand solutions at Univision Communications, demonstrated how Unilever leverages multicultural insights to build billion-dollar brands.
Adam Snukal, senior associate, ReedSmith, shared the basics of cloud computing with the ANA's Legal Affairs Committee.
Dan Jaffe, EVP, government relations, ANA, provided a legislative and regulatory update, covering issues relating to financial reform legislation, privacy policies, the new Supreme Court vacancy, and the FTC's attempts to gain more rulemaking authority.
The American Society of Magazine Editors' (ASME) Sid Holt and Eric Schurenberg discussed a proposal to revise the ASME guidelines, which draw the line between advertisements and editorial content.
Jason Harty, brand manager, Vitaminwater, discussed how Vitaminwater used Facebook to engage with their fans and allow them to create a new flavor and label design for the beverage company.
Barbara Goodstein, executive vice president, chief innovation officer, chief marketing officer, chief digital officer, AXA Equitable Life Insurance Company, shared seven tips for marketing innovation, based on the success of AXA's MyRetirementShop.com.
Trudy Hardy, manager at MINI marketing, and Chris Cardinal, group business director at Butler, Shine, Stern, & Partners, discussed how magazines played a key role in the campaign to launch the MINI Cooper Clubman and changed perceptions among early adopters with unexpected print executions, including a triple cover and integrated content within cutting edge publications.
Mark Wilson, vice president of corporate marketing at Sybase, Inc., discussed how frugal marketers can help their organizations be in a stronger position to capitalize on a recovering economy. Wilson also discussed how Sybase, Inc. has successfully used provocation-based marketing.
Bruno Gralpois and Marybeth Turk from Microsoft, along with Jillian Gibbs and Cherie Martin Irwin from APR, outlined principles and processes of Microsoft's Digital Production Guidelines, which focus on improving quality for less money.
Eric Andrews, VP, demand programs, strategy & management systems, IBM, discussed IBM's new demand acceleration system.
Ann Green, SVP, marketing solutions, Millward Brown, discussed how multimedia channel planning can help marketers ensure that consumers have balanced, positive associations with brands. A Nokia case study was also shared.
A panel of industry experts discussed several issues regarding procurement including the debate over ownership of creative, auditing, worldwide indemnity, and termination.
Josephine Belli, associate general counsel and litigation counsel, Combe Incorporated, and Rick Kurnit, partner, Frankfurt Kurnit Klein & Selz PC, discussed the new FTC guidelines for endorsements and testimonials.
ANA members discussed specific areas where agencies are being challenged to reduce internal expenses and/or identify cost reductions.
Bob Siegal, director, management advisory services at Prager and Fenton, shared tips on how the most effective agency audits focus on marketing risk management and include a hard look at practices and processes at both client and agencies.
Ark Advisors has done extensive work to gain insight into agency attitudes towards marketing communications procurement, including a survey of 50 agencies. Russel Wohlwerth, principal at Ark Advisors, provided perspective on the current environment for agency compensation.
Robert Corn-Revere, partner, Davis Wright Tremaine LLP, discussed issues currently facing the Federal Communications Commission (FCC).
Matt Egol, partner at Booz & Company, and Aliza Freud, CEO of SheSpeaks, discussed recent research on shopper behavior and shared a case study from Heinz demonstrating how a brand engaged consumers to turn insights into advocacy via digital shopper marketing.
Jim Holbrook, CEO of EMAK Worldwide, discussed current consumer/shopper insights and reviewed shopper marketing practices. He also presented a case study on BJ's baby care products.
Joshua M. Sharfstein, principal deputy commissioner, Food and Drug Administration (FDA), shared his thoughts on how advertisers can work together with the FDA to improve public health.