Search Results for All Content (access may be restricted)
Search returned: 113 document(s).
-
Mastercard CMO’s Best Advice on How to Build Your Brand for the Future
Soundbites October 26, 2023Mastercard CMO Raja Rajamannar gave his best piece of advice for how marketers can evolve their brands and build a business that sustains long into the future.
view -
This Is the Question Every Brand Must Answer Before In-Housing Media
Soundbites June 13, 2023Amy Bartle, head of media at TaxAct, shares the question she believes every marketing team must answer before they decide to bring media in-house.
view -
Social Justice Claims in Marketing
Soundbites April 26, 2023David Mallen from Loeb & Loeb LLP talked about social justice claims in marketing and cited an example company reviewed by the National Advertising Division (NAD).
view -
FTC’s Stance on Artificial Intelligence
Soundbites April 26, 2023Daniel Kaufman, partner at law firm BakerHostetler, discusses the FTC’s position on artificial intelligence.
view -
This Is How Customer Loyalty Programs Can Become Powerful Customer Service Tools
Soundbites April 14, 2023Hard Rock SVP and CIO Macario Gallegos discusses why he believes the greatest potential for loyalty programs lies in the ability to provide proximity-based offers and to greatly enhance staff’s ability to provide transformational customer service.
view -
Tips for a Low-Budget Influencer Program
Soundbites April 12, 2023Erica Wilkerson, director of multicultural/youth marketing and social responsibility at NASCAR, talked about how to run a low-budget influencer program.
view -
Measuring the Health of Social Media Accounts
Soundbites April 12, 2023Casey Petersen from Lenovo explains the Social Media Health Index, which the company created to identify the most efficient ways to optimize its social media accounts across markets.
view -
Nonprofits Must Pivot in a Changing World
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how nonprofits must pivot to work with businesses in bringing about societal change.
view -
Reconciling Profits with Societal Engagement
Soundbites March 21, 2023David Bersoff from the Edelman Trust Institute discusses how brands can manage expectations about profits and making a difference in the world.
view -
Is Artificial Intelligence Going to Take Your Job?
Soundbites March 16, 2023Is there a future where artificial intelligence technologies like ChatGPT replace marketers entirely? Katrin Ribant, CEO at Multifaktorial and technology expert, shared her opinion on the matter.
view -
Here’s Why Hilton Had to Go Away from ROAS to Succeed with Media Mix Modeling
Soundbites March 15, 2023Representatives from Hilton explain why a shift away from ROAS and toward ROI as their measurement North Star was critical to the success of the brand’s media mix modeling program.
view -
Working and Non-Working Media Ratios
Soundbites February 16, 2023Katherine Freeley, global head of media and digital procurement at Novartis, talks about the tracking of working and non-working media ratios.
view -
Talent Retention in the Agencies
Soundbites February 16, 2023Adam Gerhart, global CEO of Mindshare, talks about managing talent retention in the agencies.
view -
How Your Brand Should Adjust Messaging to Keep Up with Evolving Audiences
Soundbites February 8, 2023Trovon C. Williams, SVP of marketing and communications at the NAACP, discussed how to evolve communications to be more digestible and resonant with the audience you’re trying to serve.
view -
A Three-Step Plan for Getting Started with Influencer Marketing on TikTok
Soundbites February 6, 2023Reach Agency CEO Gabe Gordon shares his thoughts on how small- and medium-sized brands can approach “dipping their toes” into working with TikTok influencers, sharing a three-step process for getting started, growing, and eventually owning the channel.
view -
Investing in Retail Media Is More Cost Effective During Economic Downturns
Soundbites January 26, 2023Nikhil Lai, senior analyst of performance marketing at Forrester, discussed how investing in retail media during times of economic uncertainty empowers brands to be top of mind when consumer confidence in the economy returns.
view -
Why Mapping Demand Drivers is Critical to a Successful Marketing Reorg
Soundbites December 7, 2022Portia Mount, VP of marketing at Trane Technologies, outlined how mapping demand drivers was a critical step in reorganizing her brand’s marketing function and creating more efficiency.
view -
The Upside and Downside of Social Platforms
Soundbites November 16, 2022Foursquare's Greg Fatica explains what makes measuring social platforms easier or more difficult than other channels.
view -
Omnichannel Measurement of Ad Spend
Soundbites November 16, 2022Greg Fatica from Foursquare talks about how his firm does omnichannel measurement of ad spend.
view -
Confidentiality and Attorney Client Privilege
Soundbites November 8, 2022Jessi Tamayo, adjunct professor from the University of Miami School of Law, explains the difference between confidentiality and attorney client privilege.
view