In this panel discussion, Nautica Marketing VP Chris Fuentes and Vistakon Sales & Marketing Analytics Director Dennis Nsenkyire discuss the results of the 4th Annual ANA Marketing Accountability survey.
Draft of survey questions specially designed The for a benchmarking survey on telephone directory agency compensation.
This survey analysis explores the issues affecting advertisers relationships with their agencies based on the stage of the relationship, industry, and gross revenue.
This survey analysis explores how advertisers view their agencies based on industry and length of relationship.
This survey analysis explores the types of actions agencies take to remedy problems with advertisers.
Results of the ANA's second annual Branded Entertainment Survey.
This exclusive survey among ANA members provides insight on dealing with the challenges of client/agency relationships.