In this webinar presentation, attendees learned how brands are empowered like never before to find the customers who really matter.
In this webinar presentation, attendees discovered how the TV advertising landscape is changing beyond contextual and linear TV ad buying toward advanced TV offerings like interactive overlays, data optimized TV ad buying, and interactive TV.
This webinar presentation discusses how marketers are evolving to become more like publishers and are generating "Big Content."
In this webinar presentation, key best practices for building online communities were shared.
This webinar presentation discusses how the growth of the tablet is creating major challenges for networks and advertisers.
In this presentation, Radha Subramanyam, executive vice president, insights and analytics at Clear Channel Media, presented key findings of a study on the listening habits and expectations of today’s consumers.
In this presenation, Bill Duggan, group executive vice president at ANA, and Kimberly McNeil-Downs, vice president of operations and vendor management at Fidelity Communications + Advertising, discussed the findings of an ANA survey on in-house agencies.
In this presentation, Jillian St. Charles, vice president at HGTV.com and HGTV Gardens, and Abbi McCollum, programming director at HGTV.com, discussed how the brand uses Pinterest and Instagram.
In this presentation, Brian Wieser, senior analyst at Pivotal Research, explored how the union of Publicis and Omnicom Group is sure to alter the advertising landscape for client-side marketers when it comes to economics, brand strategy, and agency relations.
In this presentation, Patrick Albano, vice president of social, mobile, and innovation sales, and Ashmeed Ali, director of insights at Yahoo! Inc., discussed best practices marketers can use to reach consumers on any device throughout the purchase decision process.
In this presentation, Jeff Fromm, executive vice president at Barkley and co-author of Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever, presented six rules for engaging with Millennials.
In this presentation, Carie Whalen, digital solutions manager, and Dave Bilbrough, digital solution architect at SAS, discussed the importance of capturing, interpreting, and leveraging digital data.
In this presentation, Andrew Bradway, head of brand advertising at Millennial Media, discussed the top mobile growth trends and presented tips to create the most engaging and effective mobile video campaigns.
In this presentation, Bonin Bough, vice president of global media and consumer engagement at Mondelez, Rupal Parekh, editor at Ad Age, and Laura Krajecki, chief human experience officer at Starcom MediaVest Group, shared highlights of the 2013 Cannes Lions International Festival of Creativity.
In this presentation, Jessie Kernan, chief strategy officer at RAPP, discussed findings of RAPP’s fifth annual Brand DNA study, which analyzed how consumers’ values shape their relationships with brands.
In this presentation, Dax Hamman, chief revenue officer and chief strategy officer at Chango, discussed why retargeting is broader than just site retargeting. He also presented the seven types of retargeting every marketer needs to know.
Stacey Lynn Schulman, SVP, Chief Research Officer at TVB, discussed the results of a recent study on cultural currency that explores how marketers can achieve personal relevancy with consumers. She also presented five keys brands can use to build cultural currency.
Joe Pulizzi, founder of Content Marketing Institute, covered a brief overview of content marketing, analyzed the latest research and biggest challenges for content marketers, and shared case studies on content marketing strategies and tactics that work.
Craig Geller, senior vice president of ad sales at NUVOtv, and Robert Miner, president of Miner & Co. Studio, discussed how to connect with the Modern Latino segment of the Hispanic population.
Eric Simon, VP solutions architecture at [x+1], Carmine Lengua, manager solutions architecture at [x+1], and Jonathan Margulies, managing director at Winterberry Group, discussed how marketers can use data management platform (DMP) solutions to leverage big data in advertising efforts.