Webinar Video

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TED 2014: What Marketers Need To Know

This webinar video not only covered some of tremendous sessions at the conference but also the hallway conversations, and sidebars that enhance an already impressive agenda.

Specialized Agencies: Taming the Wild West

In this webinar video, there was a discussion about the increased importance of interactive and non-traditional off-line channels in delivering real value.

SXSW 2014: What Marketers Need to Know

In this webinar video, Mashable, the voice of digital culture for the Connected Generation, chronicled the best things to come out of SXSW 2014, a showcase of the best ideas in digital.

Marketing2020 - Organizing for Growth

In this webinar attendees learned how CMOs, CEOs and other marketing leaders can align their strategy, structure, and capabilities to build their brands and generate growth in the years ahead.

SAG-AFTRA Commercials Contract: Common Myths and Mistakes

This webinar video covered a few of the common mistakes advertisers and agencies make when producing under the SAG-AFTRA Commercials Contract.

How Procurement Executives Can Help Manage Marketing Spend

In this webinar video, Steven Wales, chief operating officer of Decideware, along with a client member of the ANA, discussed the five key stages in the lifecycle that marketers have with their agencies and how you can apply techniques and tools to generate an efficient return on your marketing investment.

Leveraging Digital Data for Growth

In this webinar video, attendees learned how this balance begins with analyzing internal and external data to get a clear picture of the individual customer and all of his or her interactions with the brand.

What Marketers Need To Know About DSPs (Demand-Side Platforms)

In this webinar video, attendees learned more about demand-side platforms (DSPs), a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface.

How to Save Money Within the Advertising Production Budget

In this webinar video, the co-chairs of the ANA's Production Management Committee, Valarie and John, shared their insights on how you can save, in "more ways than one." Decoupling and state production tax incentives were also discussed.

The State of Real-Time Marketing

In this webinar video, eMarketer examined the big-picture challenges with real-time marketing, revealing what this trend means - and doesn't mean — as it changes the creative process, social media strategy, and television advertising.

Seven Trends Changing the Way Brands Market to Consumers

In this webinar video, Abbey Klaassen, associate publisher at Advertising Age, explored top trends — from short-form video content to wearable technology — that have changed the way brands are engaging consumers.

Media Buying...What Every Procurement Professional Needs to Know About Media

In this webinar video, Integrated Media Solutions discussed the ins and outs of media...the various elements that procurement needs to take into consideration in order to optimize the campaigns they're working on.

Digital Marketing and Social Media Trends That Will Shape 2014

In this webinar video, Stephanie Frasco, vice president of social media at Convert with Content, explained why mobile, niche sites, blogging, Google Plus, video, brand ambassadors, and content sharing will be the top social and digital trends in 2014.

2014: Forrester’s Best Practices in Digital Data

In this webinar video, David Cooperstein, VP, research director serving CMOs at Forrester Research, Inc., shared the digital, social, and mobile trends that data will both address and require for marketing success in 2014 and beyond.

Collaborative Negotiation Practices for Win-Win Results

In this webinar video, Stuart Shlossman, a consultant at Watershed Associates, offered insights into how a negotiation strategy focused on mutual trust and problem-solving can strengthen a deal for both parties.

Emerging Technology Tools for Marketers

In this webinar video, Brian Wieser, senior analyst at Pivotal Research, explored the opportunities for marketers to drive growth or reduce costs for their organizations through developing technology trends.

The Case for Zero Paid Media

In this webinar video, Joseph Jaffe, author and CEO of Evol8tion, made the case for moving toward a zero-paid-media budget and provided an action plan to help brands create more retention-focused marketing efforts.

2014 Consumer Electronics Show: What Marketers Need to Know

In this webinar video, Shelly Palmer, consultant, business advisor, and author, helped marketers make sense of the Consumer Electronics Show (CES) with a high-level recap of key learnings, trends, and implications for marketers.

Payment Terms: Current Practices for Marketers

In this webinar video, ANA survey findings were shared, and attendees learned what marketers are doing with payment terms for various marketing services.

USPS: Integrating Mobile With Direct Mail

In this webinar video, discover how marketers are using direct mail in today's mobile environment and have integrated mobile technology, including augmented reality, into their mailing campaigns.

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