Joanne Davis, president, Joanne Davis Consulting, Inc., and partner, SCAN International, discussed the different types of agencies and the various roles and responsibilities within them.
Samantha Skey, chief revenue officer, Recyclebank, discussed their partnership with AVEENO and how they are using social challenge to drive brand engagement and green action.
Rex Briggs, CEO, Marketing Evolution, discussed ten ways that the Apple iPad can be an effective and efficient tool for the busy marketer.
Gerry Preece, consultant, and Russel Wohlwerth, principal, Ark Advisors, discussed how the marketing procurement space is different from the standard materials procurement space.
Douglas J. Wood, partner, Reed Smith, LLC, discussed the current hurdles, government regulations, risks, and best practices for marketers in relation to digital media and the internet.
Michael Goldstein, manager of consumer promotions and sponsorships, LG, Stefanie Francis, vice president, research, and Scott Horowitz, director, business development, Navigate, Inc., discussed LG’s recent sponsorship of the NCAA.
Kristi Faulkner, president and co-founder, Womenkind discussed how marketers can successfully engage women by creating brand messaging that speaks to them.
Greg Cangiolosi, CEO, Blue Sky Factory, Inc., discussed the nine email marketing mistakes that many marketers are making, and suggested tactical ways to improve on each critical area of campaign planning and execution.
Jonathan Salem Baskin, Author, Histories of Social Media, discussed the end of social media as we know it, ways to think differently about your brand, and how to make better use of social media tools.
Pat LaPointe, managing partner, MarketingNPV, discussed tools that marketers can use to bridge the gap between marketing and finance and to translate marketing strategies into a language that finance will understand and value.
John Krubski, chairman of the International Thought Leadership Council, discussed how research and cultureography can help brands gain consumer insights.
Gary Slack, chairman and chief experience officer, Slack + Company, discussed how marketers can utilize LinkedIn to improve their competitive positioning in the marketplace through business development opportunities, improved company discoverability, and targeted advertising.
Stuart Ingis, Partner, Venable; Dan Jaffe, Executive Vice President, Government Relations, ANA; Scott Meyer, CEO and Founder, Evidon; Lee Peeler, President and CEO, National Advertising Review Council (NARC), provided detailed information on the new online behavioral advertising (OBA) self-regulatory program launched by the ANA and a coalition of industry groups.
Jillian Gibbs, CEO and Founder, APR, discussed ways to boost the efficiency of marketing investments for ad production without sacrificing the quality of the creative.
Scott Maddux, SVP Product Development, The Nielsen Company, discussed the emerging market for the second screen experience and introduced Media-Sync, a new Nielsen product for content awareness in connected devices.
John Marshall, Senior Partner, Director Brand Strategy, Lippincott, provided strategies for building strong brands through connections, story, experiences, and truth, as well as discussed tips for effectively reaching the future generation of consumers.
Gian Fulgoni, Executive Chairman and Co-founder, ComScore, and Andrew Lipsman, Senior Director of Industry Analysis, ComScore, discussed ComScore’s 2010 U.S. Digital Year in Review and provided analysis of key trends to look for in digital media for 2011.
Rod McNealy, principal, McNealy Advanced Communications, discussed achieving marketing success through the complete alignment of customer need, insight, and benefit.
Jason Burnham, President, Telepathy, discussed cognitive marketing and the current challenges to marketers attempting to predict consumer behavior. Burnham presented the new Telepathy communication framework, highlighting the Thinking Styles of consumers and the implications for marketers who wish to better understand the drivers of consumer response.
Cheryl Riina, independent consultant, discussed the five drivers to creating and maintaining brand loyalty: awareness, relevant differentiation, perceived value, accessibility, and emotional connection.