mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Social%20Media%20Metrics%3A%20How%20to%20Measure%20Your%20Success%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-trnww-1208-emetrics%0A%0AJim%20Sterne%2C%20founder%20of%20the%20eMetrics%20Marketing%20Optimization%20Summit%2C%20current%20chairman%20of%20the%20Web%20Analytics%20Association%20and%20author%20of%20Social%20Media%20Metrics%2C%20discussed%20levels%20of%20investment%20in%20social%20media%20as%20an%20attention%20getting%20vehicle%2C%20as%20well%20as%20measuring%20the%20correlating%20business%20results.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A