mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Under%20Armour%3A%20How%20to%20Create%20Social%20Franchises%20and%20Level%20the%20Advertising%20Playground%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fs-wsoc-oct12-underarmour%0A%0ADan%20Mecchi%2C%20director%2C%20digital%20media%2C%20Under%20Armour%2C%20and%20Steve%20Red%2C%20chief%20creative%20officer%2C%20Red%20Tettemer%20%2B%20Partners%2C%20discussed%20how%20Under%20Armour%20leveraged%20social%20franchises%20instead%20of%20traditional%20ad%20campaigns%20to%20build%20their%20brand.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A