mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Smart%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2010-3977%0A%0AWe%20were%20tasked%20with%20driving%20sales%20in%20a%20declining%2C%20homogenous%20category%20filled%20with%20silly%2C%20gimmicky%20advertising.%20We%20stood%20out%20by%20being%20Smart%2C%20a%20key%20driver%20of%20differentiation%20and%20one%20that%20was%20underleveraged%20in%20the%20category.%20The%20results%20%E2%80%94%20we%20increased%20traffic%20by%2026%20percent%2C%20transactions%20by%2036%20percent%2C%20and%20grew%20market%20share%2C%20loyalty%2C%20preference%2C%20awareness%20and%20appeal.%20Smart%3F%20So%20smart.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A