mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Uncommon%20Sense%3A%20How%20to%20Increase%20Your%20Digital%20Advertising%20Effectiveness%20Through%20%22Reach%20Efficiency%22%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-nielsen-increase-digital-effectiveness%0A%0AOver%20the%20last%20few%20years%2C%20digital%20audience%20measurement%20has%20been%20getting%20better%3A%20measurers%20are%20on%20the%20lookout%20for%20%E2%80%9Cfraudulent%E2%80%9D%20views%2C%20are%20working%20to%20include%20only%20%E2%80%9Cviewable%E2%80%9D%20impressions%2C%20and%20are%20measuring%20what%20percentage%20of%20people%20reached%20by%20a%20campaign%20actually%20belong%20to%20the%20group%20the%20advertiser%20was%20paying%20for.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A