mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Customer%20Retention%20Efforts%20Can%20Backfire%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-mediapost-customer-retention-efforts%0A%0AA%20new%20study%20from%20Columbia%20Business%20School%20found%20that%20proactive%20retention%20campaigns%20may%20actually%20encourage%20customers%20to%20switch%20providers.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A