mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20The%20Big%20Win%20%7C%20ANA%20Insights%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Feffie-2015-9226%0A%0AIHG%E2%80%99s%20loyalty%20program%20was%20not%20performing%20as%20it%20once%20did%2C%20losing%204%25%20revenue%20from%20the%20previous%20year%20and%20facing%20diminishing%20returns%20from%20its%20promotions.%20The%20brand%20leveraged%20the%20oodles%20of%20data%20at%20its%20disposal%20to%20give%20travelers%20what%20they%20wanted%3A%20personalized%2C%20relevant%20rewards%20with%20The%20Big%20Win.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A