mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Why%20Brand%20Marketing%20Needs%20a%20New%20Formula%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-google-brand-marketing-formula%0A%0AMatt%20Lawson%2C%20Google%E2%80%99s%20director%20of%20ads%20marketing%2C%20reflects%20on%20how%20data%20is%20making%20creative%20campaigns%20more%20relevant%20and%20effective%20than%20ever.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A