mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Working%20vs.%20Nonworking%20Ad%20Dollars%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Faa-working-nonworking-ad-dollars%0A%0AANA%E2%80%99s%20Ask%20the%20Expert%20research%20service%20answers%20the%20question%2C%20%E2%80%9CHow%20much%20of%20our%20marketing%20budget%20should%20go%20to%20the%20media%20purchase%20of%20our%20ads%20versus%20paying%20the%20agency%20to%20create%20the%20ads%3F%20In%20other%20words%2C%20what%20best%20practices%20are%20you%20seeing%20around%20the%20allocation%20of%20working%20dollars%20to%20nonworking%20dollars%3F%E2%80%9D%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A