mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Social%20Media%3A%20The%20Good%2C%20The%20Bad%20and%20The%20Ugly%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fkp-mower-social-good-bad-ugly%0A%0AWhile%20content%20is%20a%20vital%20element%20of%20social%20media%20marketing%2C%20the%20real%20value%20for%20brands%20lies%20in%20community%20management%20and%20engagement.%20Eric%20Mower%20%2B%20Associates%20shared%20business%20cases%20from%20brands%20that%20used%20social%20media%20as%20a%20way%20to%20make%20genuine%20connections%20with%20consumers%2C%20driving%20brand%20affinity%20and%20sales%20in%20the%20process.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A