mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Make%20It%20or%20Buy%20It%3A%20Deciding%20Whether%20to%20Bring%20Media%20Agency%20Duties%20In%20House%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-inhousemw-apr19-bmoharris%0A%0AWhen%20BMO%20%E2%80%94%20one%20of%20the%2010%20largest%20banks%20in%20North%20America%20%E2%80%94%20analyzed%20its%20creative%20and%20media%20relationships%20in%202018%2C%20the%20bank%27s%20marketing%20leaders%20faced%20a%20fundamental%20question%3A%20should%20they%20bring%20the%20bank%27s%20media%20planning%20and%20buying%20in%20house%3F%20Did%20they%20have%20the%20capability%20and%20capacity%20do%20so%2C%20even%20if%20they%20wanted%20to%3F%20And%20did%20they%20have%20the%20information%20they%20needed%20to%20make%20an%20informed%20decision%20they%20wouldn%27t%20regret%3F%20During%20this%20conversation%2C%20BMO%27s%20Mike%20Sanders%2C%20Director%20of%20Agency%2C%20Media%20%26%20Partner%20Management%20will%20team%20up%20with%20Transparent%20Partners%20CEO%20Brandon%20Starkoff%2C%20whose%20firm%20collaborated%20with%20BMO%2C%20to%20discuss%20how%20the%20bank%20answered%20these%20questions%2C%20and%20share%20principles%20other%20marketers%20might%20consider%20in%20addressing%20these%20questions%20within%20their%20own%20marketing%20organizations.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A