mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Waking%20Up%20Sleepy%20Subscribers%3A%20A%20Re-Engagement%20Case%20Study%20From%20Dell%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-dmaee-apr19-dell%0A%0AWhen%20Dell%20EMC%20discovered%2070%25%20of%20its%20marketable%20B2B%20contacts%20were%20inactive%2C%20the%20IT%20services%20company%20implemented%20a%20tailored%20strategy%20to%20either%20re-engage%20their%20inactive%20audience%20or%20simply%20and%20boldly%20let%20them%20go.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A