mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20Heinz%20Mayochup%20Sauce%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Finter-2018-digital-kraft-heinz%0A%0ATo%20spark%20interest%20in%20a%20mundane%20category%2C%20Heinz%20leveraged%20insights%20gleaned%20from%20social%20listening%20to%20start%20a%20social%20media%20frenzy%20that%20resulted%20in%202.3%20billion%20earned%20impressions%20and%20a%2028%20percent%20lift%20in%20awareness%20for%20Heinz%20mayonnaise.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A