mailto:?subject=Link to ANA content&body=Link%20to%20ANA%20content%0A%0ATitle.....%3A%20A%20How-to%20Tutorial%20on%20How%20Lead%20Gen%20Works%20in%20an%20ABM%20Strategy%0ALink......%3A%20http%3A%2F%2Fwww.ana.net%2Fmiccontent%2Fshow%2Fid%2Fer-b2b-aug19-cme-group-zs%0A%0AThis%20session%20illustrated%20the%20successful%20transition%20of%20a%20consulting%20firm%27s%20marketing%20strategy%20from%20broad%20to%20account-based%20marketing%20and%20the%20role%20that%20lead%20generation%20played%20within%20it.%0A%0A%0A------------------------------------------------------%0AClick%20on%20the%20link%20above%20to%20visit%20this%20page.%20%20If%20the%20link%20is%20not%20clickable%20in%20your%20email%20client%2C%20copy%20and%20paste%20it%20into%20a%20web%20browser.%0A